I can almost guarantee you this is why. 1. Open the platform you're using. 2. Look at your last 10 posts. 3. Count how many are promotional vs how many are value-based If you have more than 2 promotional posts in your last 10, you have found the problem. You are asking more than you are giving. 80% of your posts should have images from the field or videos covering: - tips on energy efficiency, seasonal maintenance, etc. - photos of your team, your process, your tools. - testimonials and before-and-after photos that prove your worth. - showing your involvement in local Temecula events and initiatives. Use that to establish you as the expert and a real part of the local community. ONLY THEN do you start with 20% promotional content. BUT keep it direct, timely, and valuable. Offers that speak to the locals: “Fall Furnace Tune-Up Special” “End-of-Summer AC Maintenance Package” “Free IAQ testing service for highway homes.” Make it make sense. Your post should clearly explain: 1. Who it's for 2. What they are getting 3. Why now is the right time 4. How they take action

Let's get to know each other! Share where you are in the world, what you do within the industry, and what your goals are this year.

We didn't run more ads or raise prices. We were looking at call logs from 6 PM to 6 AM. Missed calls. Missed voicemails. Missed emergencies. We estimated $24,000 in lost jobs. The owner thought hiring an after-hours dispatcher was an "unnecessary expense." He was focused on a $2,000/mo salary that he said he couldn't afford. And he's not alone BTW. The average home service business loses $27,000/mo to missed calls. He hired 1 remote dispatcher. Then 3 more. 24/7 coverage across every channel. The result? +$220,000 added to his bottom line. Please make sure you don't miss the obvious opportunities this year.

I appreciate my acceptance into the group.

When I evaluate a home service company, I look at two simple metrics: 1 - Response Time 2 - Customer Retention That's it. Get these two right, and you'll dominate your market. Get them wrong, and you're just a commodity fighting for scraps. Why response time? The first company to respond wins. It is that simple. - Contacting a lead within 5 minutes makes you 100x more likely to get a response - Up to 78% of customers buy from the company that answers first - A missed call is a lost customer. A slow form response is a lost customer. Ask your team: - Do we offer 24/7 communication? If not, why? - What is our actual average response time for a missed call or web form? - Who handles that first response? An instant reply is the only thing that matters. Next up, retention. Acquiring a new customer is 5 to 25 times more expensive than keeping an existing one. If you lack a retention strategy, you are burning your marketing budget. Ask your team: - What is our "win-back" strategy for churned customers? Is it a call? An email with a compelling offer? - What is the follow-up cadence for a lead who did not buy? - Why did they leave? Are we systematically asking lost customers for feedback to fix our problems? I've solved these exact problems for service companies. Sometimes the fix is an AI workflow for instant responses. Other times, it is a dedicated overseas hire to manage follow-up. Which of these two metrics is your biggest bottleneck right now: response time or retention?