Let's get to know each other! Share where you are in the world, what you do within the industry, and what your goals are this year.

I've been using Perplexity AI instead of Google for quick research, and it's been pretty helpful. It gives you AI-generated answers but shows you the sources with clickable links, so you can verify where the information came from. It's like if ChatGPT and Google had a baby. The free version has unlimited searches. You get 5 "Pro" searches per day that use more advanced AI if you need deeper answers. Hope this helps!

A lot of people think marketing is just posting content or running ads, but marketing actually plays a much bigger role in your business than that. Marketing helps you attract the right people, communicate your value, and turn attention into revenue. Without it, even the best product or service can struggle to grow. What’s important to understand is that there isn’t just one type of marketing. There are many forms, content marketing, paid ads, email marketing, social media, SEO, partnerships, branding, and more. m Each one plays a different role and works best for different types of businesses. This is where many businesses go wrong: they jump into marketing without knowing which type actually fits their business model, audience, or stage of growth. What works for one business may not work for another, and that’s completely normal. The key is alignment. When your marketing strategy matches your business goals, things start to click. If you have questions about marketing, or you want to share what’s worked (or hasn’t worked) for your business, drop a comment below, happy to discuss

I can almost guarantee you this is why. 1. Open the platform you're using. 2. Look at your last 10 posts. 3. Count how many are promotional vs how many are value-based If you have more than 2 promotional posts in your last 10, you have found the problem. You are asking more than you are giving. 80% of your posts should have images from the field or videos covering: - tips on energy efficiency, seasonal maintenance, etc. - photos of your team, your process, your tools. - testimonials and before-and-after photos that prove your worth. - showing your involvement in local Temecula events and initiatives. Use that to establish you as the expert and a real part of the local community. ONLY THEN do you start with 20% promotional content. BUT keep it direct, timely, and valuable. Offers that speak to the locals: “Fall Furnace Tune-Up Special” “End-of-Summer AC Maintenance Package” “Free IAQ testing service for highway homes.” Make it make sense. Your post should clearly explain: 1. Who it's for 2. What they are getting 3. Why now is the right time 4. How they take action

We didn't run more ads or raise prices. We were looking at call logs from 6 PM to 6 AM. Missed calls. Missed voicemails. Missed emergencies. We estimated $24,000 in lost jobs. The owner thought hiring an after-hours dispatcher was an "unnecessary expense." He was focused on a $2,000/mo salary that he said he couldn't afford. And he's not alone BTW. The average home service business loses $27,000/mo to missed calls. He hired 1 remote dispatcher. Then 3 more. 24/7 coverage across every channel. The result? +$220,000 added to his bottom line. Please make sure you don't miss the obvious opportunities this year.