5h • General discussion
"Social media doesn't work for HVAC"
I can almost guarantee you this is why.
1. Open the platform you're using.
2. Look at your last 10 posts.
3. Count how many are promotional vs how many are value-based
If you have more than 2 promotional posts in your last 10, you have found the problem.
You are asking more than you are giving.
80% of your posts should have images from the field or videos covering:
- tips on energy efficiency, seasonal maintenance, etc.
- photos of your team, your process, your tools.
- testimonials and before-and-after photos that prove your worth.
- showing your involvement in local Temecula events and initiatives.
Use that to establish you as the expert and a real part of the local community.
ONLY THEN do you start with
20% promotional content. BUT keep it direct, timely, and valuable.
Offers that speak to the locals:
“Fall Furnace Tune-Up Special”
“End-of-Summer AC Maintenance Package”
“Free IAQ testing service for highway homes.”
Make it make sense. Your post should clearly explain:
1. Who it's for
2. What they are getting
3. Why now is the right time
4. How they take action
0
0 comments
"Social media doesn't work for HVAC"
skool.com/hvac-marketing
[Free For The First 100 Members] Marketing for HVAC owners. Get proven systems to attract better jobs, scale your business, and dominate your market.
Leaderboard (30-day)
1
+3
2
+1
Powered by