We didn't run more ads or raise prices. We were looking at call logs from 6 PM to 6 AM. Missed calls. Missed voicemails. Missed emergencies. We estimated $24,000 in lost jobs. The owner thought hiring an after-hours dispatcher was an "unnecessary expense." He was focused on a $2,000/mo salary that he said he couldn't afford. And he's not alone BTW. The average home service business loses $27,000/mo to missed calls. He hired 1 remote dispatcher. Then 3 more. 24/7 coverage across every channel. The result? +$220,000 added to his bottom line. Please make sure you don't miss the obvious opportunities this year.