I can almost guarantee you this is why. 1. Open the platform you're using. 2. Look at your last 10 posts. 3. Count how many are promotional vs how many are value-based If you have more than 2 promotional posts in your last 10, you have found the problem. You are asking more than you are giving. 80% of your posts should have images from the field or videos covering: - tips on energy efficiency, seasonal maintenance, etc. - photos of your team, your process, your tools. - testimonials and before-and-after photos that prove your worth. - showing your involvement in local Temecula events and initiatives. Use that to establish you as the expert and a real part of the local community. ONLY THEN do you start with 20% promotional content. BUT keep it direct, timely, and valuable. Offers that speak to the locals: “Fall Furnace Tune-Up Special” “End-of-Summer AC Maintenance Package” “Free IAQ testing service for highway homes.” Make it make sense. Your post should clearly explain: 1. Who it's for 2. What they are getting 3. Why now is the right time 4. How they take action

We didn't run more ads or raise prices. We were looking at call logs from 6 PM to 6 AM. Missed calls. Missed voicemails. Missed emergencies. We estimated $24,000 in lost jobs. The owner thought hiring an after-hours dispatcher was an "unnecessary expense." He was focused on a $2,000/mo salary that he said he couldn't afford. And he's not alone BTW. The average home service business loses $27,000/mo to missed calls. He hired 1 remote dispatcher. Then 3 more. 24/7 coverage across every channel. The result? +$220,000 added to his bottom line. Please make sure you don't miss the obvious opportunities this year.

Let me ask you something. If you could talk directly to your audience whenever you wanted, no algorithm, no hoping your post gets seen, would you? That’s exactly what a newsletter is. At its core, a newsletter is simply a way to stay in touch with people who already care about what you do. They’ve raised their hand, joined your list, and said, “I want to hear from you.” And that’s powerful, especially during the holiday season. Here’s why it matters for your business. Instead of constantly chasing new people, a newsletter lets you build a relationship over time. You show up in their inbox, share something useful, tell a story, give value… and when you do have an offer, it doesn’t feel forced. During the holidays, this works even better because people are already in a buying mindset. Most businesses use newsletters to: - Share holiday offers and promotions - Educate their audience - Tell their brand story - Drive traffic and sales without sounding salesy And the best part? It’s low cost, high return, and you own the audience. The process is simple: Someone subscribes → you send consistent value → trust builds → sales follow. When a newsletter is done right, you don’t need to push. Your audience is already warmed up. If you have questions or want to add your own experience, drop a comment below

This time of year, people don’t overthink. They see something, hear about a business, and go straight to look it up. If your website is clear and easy to navigate, that moment turns into trust. If it’s missing or confusing, the interest disappears just as fast. A website helps people reach you quickly, understand what you offer, and feel confident choosing you, especially during busy festive seasons. I’m fully aware that not every business can afford a website right now. Festive seasons come with extra expenses, and a website can feel like something to “push to later.” But sometimes, having the right online presence at the right moment makes all the difference. I’m an experienced web designer, and before the year ends, I want to support two business owners who truly need a website but can’t afford one right now. I’ll be building two business websites completely free. No catch, I’m doing this to help and to continue growing my portfolio with real businesses and real impact. If you already have a website and something feels off, whether it’s the design, clarity, or flow, feel free to leave a comment. I’m happy to share honest feedback. This is simply about helping where I can, especially during this season.

A lot of people ask “okay, but how do I actually do primary marketing?” So I want to share a few very practical frameworks you can use right away, no big audience, no fancy tools. Framework 1: The 5 Conversation Rule Your goal is to have just 5 real conversations with people who fit your target audience. Ask them things like: What are you currently struggling with? What have you tried already? What feels frustrating or confusing right now? You’re not selling anything at this time, you’re listening to them. By conversation 5, you’ll already start seeing patterns. Framework 2: The “Before / During / After” Questions This helps you understand their journey. Before: What was happening before this became a problem? During: What makes this hard or stressful right now? After: If this were solved, what would change? This gives you powerful language for content and offers that you want to put out. Framework 3: Pattern Tracking (This Is Key) Write down repeated words, emotions, and frustrations. When multiple people say the same thing in different ways, that’s bingo. Those patterns become your messaging. Framework 4: Community Listening Go where your audience already hangs out and just observe:• Listen to questions that are asked repeatedly• Lookout for posts that get the most engagement• Lookout for what they complain about? You don’t always have to ask them, sometimes listening is enough. Primary marketing doesn’t need to be complicated. It just needs to be intentional. Drop a comment and tell me what would help most.