Here is a useful article to read. Talks about how Steve Jobs and Elon Musk use this strategy. https://www.forbes.com/sites/carminegallo/2016/02/09/smart-leaders-pitch-ideas-using-third-grade-words/

Would you wonderful and wise Prime Movers be willing to chime in to help me have confidence in my next best step? I am a Meta Ads manager that also provides funnel/customer journey audits - this was something we did for clients in my previous agency job (the WHOLE picture) I'm out on my own now wanting to work with mompreneurs and family owned businesses (online or B&M). I realize this isn't a high ticket avatar usually. SO - I have so many ideas that get me derailed and then still stuck.. But I think to start I need to put all my energy into one of two things and I keep second guessing myself... so either..... A. All in on DFY clients - a higher price point which is good for bills, but more intense energy focus OR B. An audit-type service. A lower price point for essentially one or two days work to go in and look at the funnel/customer journey from offer to LP to ads to emails and provide report of where the drop off is and suggestions of what to implement. (I feel that there are so many resources on how to structurally set up, but not much on how to find problems once you implement...) Thoughts?? 🙏 Or maybe something I'm not thinking of??

The post I shared yesterday made a lot of people nervous. And honestly.. that makes sense. Once you see how many little things can quietly break inside a funnel, it’s hard to unsee it. It starts to feel like everything is fragile. So over the next few days, I want to do something different. Instead of piling on more things that could go wrong, I’m going to show you how to systematically remove uncertainty, one category at a time. We’ll start with the very first thing people interact with. Entry points. People get to your funnels in a handful of predictable ways: > Clicking ads > Clicking emails > Clicking social content > Searching you on Google > Typing your URL after hearing it in a video or CTA Before worrying about pages, offers, or conversions.. you need to know those doors actually open. Here’s what I do. I go to my social profiles and physically click every link. Not skim. Not assume. Click. You’d be shocked how often: > the link isn’t clickable > it points to an offer from three launches ago > it loads but doesn’t track > or it’s just broken Then I Google the brand name and click every result that shows up. No “page not found” errors allowed. For paid traffic, I open the Meta ads or Google ads library and command-click every ad link into new tabs. That’s the fastest way I know to verify your entire paid surface area in one shot. Last step is simple but critical. Open an incognito window. Type your domain exactly the way you say it out loud. No http. No www gymnastics. Just type it and see where it lands. Now you’re no longer guessing. You know what the entry points look like. And once you have that confidence, you can keep it. Tools like Uptime Robot, Funnel Pulse, or Pingdom can monitor those paths and alert you the moment something breaks. That’s the shift I want people to make. From anxiety.. to certainty. One category at a time. 🚀 - James

"All success begins with definiteness of purpose, with a clear picture in your mind of precisely what you want in life." - Napoleon Hill Hey Everyone!!! I hope you're doing great today. I wanted to jump in and bring up question that I believe is the key to unlocking your success in any area of your life. It's what Napoleon Hill would call your "Definite Purpose." I posted a video below from me talking about discovering your Definite Purpose. Step #1 - Please take 2 minutes and watch the video right now Step #2 - Take some time to write out your Definite Purpose, and post it in the comments below. Step #3 - Read other people's Definite Purposes, and drop them some feedback and encouragement! Thanks everyone!! Russell Brunson P.S. - Here are some other AMAZING related Napoleon Hill quotes to help inspire your as you define your definite purpose: =========== "I don’t know why it is that when a man decides what he wants, the whole universe seems to come to his aid to see that he gets it." - Napoleon Hill =========== "The principle of psychology through which you can impress your definite chief aim upon your subconscious mind is called Autosuggestion, or suggestion which you repeatedly make to yourself. It is a degree of self-hypnotism…" - Napoleon Hill =========== "There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analyzed, had no such aim. Perhaps this was the major cause of their failure." - Napoleon Hill =========== "Set your mind on a definite goal and observe how quickly the world stands aside to let you pass." - Napoleon Hill =========== "There are no limitations to the mind except those we acknowledge. Both poverty and riches are the offspring of thought." - Napoleon Hill =========== "Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything." - Napoleon Hill

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