So ... a friend, Matthew messaged our group chat: He started a skool group teaching people how to make money as virtual assistants! I know, wild right? Matt? Teaching assistants? The guy who still gets his mum to book his doctor appointments? 😂 But apparently his VA course is pretty legit. He already has 34 students signed up at $69 each! Part of me is wondering if I accidentally hopped timelines into some alternate reality though. I mean, since when did Matt become an expert at ANYTHING? (No offense to him, great guy.) YET people are eating up his course! And I can’t help but think... Maybe I’m missing an opportunity here. 🤔 So let me pick your brain ... Have you ever bought any kind of course before? You know, like a “how to” program with video lessons and stuff. If YES: What specifically made you pull the trigger and buy? What transformation did it create in your life and business? On a scale of 1-10, how would you rate the VALUE you got from it? If NO: What’s held you back from buying one so far? Bad experience in the past, or...? And what shift would need to happen for you to confidently invest in a course someday? Here’s my reason for asking: For a while now I’ve been thinking about putting together a course on skool... .... around the freelance copywriting strategies I’ve picked up over the years. You know, how I went from clueless noob getting $20 gigs on Upwork ... To getting a $12k offer to write a welcome series ... So yeah, I’ve learned a LOT about succeeding as a copywriter. More than most, I’d argue. And I keep having this voice nagging me in my head ... What if I could help OTHER desperate beginners shortcut years of painful trial and error in their career ... By packaging my framework into a course? I think it could genuinely help aspiring copywriters quit their day jobs and start winning as freelancers fast. But before I invest months of work into creating something like this, I’d love to know: Would you have any interest in a course like that?

This is a little experiment I tried on Monday. I was on babysitting duty for my sister, so I told her kids we were going to the zoo. They were super excited, jumping up and down about seeing the tigers and black monkeys. "Hurry up and get ready!" I shouted from the stairs. "Guys, We're leaving in 5 minutes!" They immediately rushed to put their shoes on, fighting over who's gonna eat the hand-fed zebra food. Once they were ready, I marched them out to the car and buckled them into their seats. Could see those two cute little faces practically vibrating with excitement. I started driving ... Past the zoo. "Hmm, you missed the turn!" my sis son said from the backseat. "Nope, we're not going to the zoo anymore," I replied calmly. Shtt... You should have seen their faces drop. I swear, It was like I'd just cancelled Christmas. On Christmas. They both erupted into tears and cry of protest. Now, before you call Child Protective Services, let me explain... I actually WAS taking them to the zoo. I just wanted to simulate what it feels like to have your anticipation suddenly ruined before getting relief. And it worked. After a few minutes of thinking I'd crushed their souls, I surprised them by taking the next turn into the zoo parking. They were overjoyed, even more happy than before. We had a freakin’ day. I found it fascinating how quickly their state changed from anticipation to disappointment and back to great excitement. It was like emotional whiplash in the best possible way! And it got me thinking... What if we could use this rollercoaster of emotions productively? You know, some kind of planned anticipation. Like... Imagine motivating yourself to work on your passion project by first restricting yourself from it for a short time. When you finally let yourself indulge, it would feel SO satisfying. The pleasure of anticipation would be mushrooms high! Or what if you restricted certain stimulating activities like scrolling Tiktok for a while before a big task.