Like I said yesterday, you can upload your own video mate, you just can't watch it haha.

[1] Editor pricing (ranges) I genuinely have no benchmarks here. If you’re open to sharing ballpark numbers: – What were you roughly paying the agency per video? – And with a monthly editor now, what kind of range are we talking about? – In your experience, what’s more common: per short, per long-form video, hourly, or a fixed monthly salary? I'm probably paying $125 to 200 AUD per video for short form. For longer form, like a YouTube, it's probably 2-3x that, that's an estimate. Not something I've tracked closely on that as we don't do it for clients. Previously, I was paying more like 150-250 USD per video, which adds up in AUD. I've got agency friends who are hiring for anywhere from 1000-1500 USD for decent talent. It makes sense what you say about non-English markets, I never considered it and don't have much advice unfortunately. [2] Simpler vs highly polished ads I wouldn't say there's any correlation as yet between polished ads and unpolished. I've had ones that i've put together fairly poorly through capcat and they've performed really well. I've had clients who stand there and speak the script in a monotone voice, and it still performs well. Most of the time, we just get crappy iPhone footage from clients, and then, through the power of my editor, we try to jazz it up. Lawyers can often want bigger production, only once did i have one that i couldn't convince. They wanted to spend 20k on a video or a number of videos, and I just tried to highlight that we need to figure out the offer first before we even bother, otherwise you'll spend 20k and automatically need a new piece of creative if it's not working. If you look at Ryan Stewart and Webris, alot of his examples are just point and shoot also. [3] Sales transition So this happened last year in April, that's almost 12 years in business down the road, so don't look to me as an example. In fairness, I made an alot of mistakes here, and I paid the sales guy too much. At one point, we had his calendar maxed out for almost two months straight. Our best month was 11 new retainers. Unfortunately, I was about to let him go due to declining sales and lack of profitability on his salary, and he ended up quitting. Since then, I've taken sales back, and the advice from those I've spoken with is to stick with it, as founders generally close well, and good sales are hard to find. If i did it again i'd want them to be well fed and i would just do commission only or small base + commission.

@Robert Vangolden Thanks Robert, you're always welcome to reach out and ask any questions. I'm an open book with this stuff and i'm happy to share and hopefully you can do the same with me if you see things working really well in certain areas, i'd love to hear about it.

What's your best performing ecomm client, what kind of result did you get for them? I would work your way back from that. I think there's a place for guarantees and risk reversals and they definitely help through sales like john said $50 bucks is not going to get anyone's attempt. Market research is big here, the longer you spend the better off you're going to come up with.

We've found certain niches like Immigration, Personal Injury, Family Law work well on both Meta/Google. Other areas like litigation, commercial/business law etc seems more Google centric but in saying that, I think business should work really well my issue to date is getting lawyers to come up with a stronger off. Because business law often filters into compliance, it's sometimes a nice to have versus a must have, proactive vs reactive, and proactive is a harder space to target.

@Daniel Stead you can. If you’re running it out of your account then all your site links, call-outs etc will probably get messy hard to manage. We’ve run into issues with multiple domains at times, within ad groups or security. Lastly, I’m moving very much to a closed system; which just means that I want to track everything including the leads I generate and if you send to a client website, you need to work out if it’s yours or not. If it comes through your landing page and your forms, then you can put it in a spreadsheet and make it clear you’ve generated it. I do think there are pros and cons to landing pages vs actual website, I’m not like most that say landing pages all the way but I’m certainly leaning in more to landing pages for many reasons. Full tracking and being able to change them on the fly without needing approval from the client.

@Stephen Forde the day skype shut down was the last day i used it. i just installed the latest version of teams the other day and was like wtf, and it was all the old convos mostly of john making me cry into my rice bubbles with his honest advice. where are you based again dude, I'm over in the eastern suburbs. Yeah i think Google Ads is far more challenging, it still works, i've seen big matters come out of it and they prospects are generally easier to close for my clients but the first 3-4 months can be brutal. I'm at the point where i tell the prospect up front, and I'm also taking more of King Kong's attitude of charge hard and push a ballsy ad spend too. If you want to win, then you need a budget that makes sense. I'm not going to do personal injury on 2k per month etc., it's stupid. Tired of trying to make winners out of tiny spends. In saying that, even lower competition i've found slow, i remember a car detailer that when from like 300 cost per lead down to 30 cost per lead after landing page and moving through the 3-4 month period.