6 Months ago our about page was converting at 7%. Now depending on the 7 day average it is between 26-35% What changed? Authority: We positioned ourselves properly Authenticity: We aren't pretending or performing or afraid to be our weird selves Alignment: We are clear on our offer and who we can help The more we focus on these 3 things the easier our whole business gets and the better our About Page Converts. Which one do you need to focus on to make your about page convert better?