A lot of us are being told that automation is THE answer to being time-poor. I totally get the appeal - you're juggling so much, and the promise of software solving it all sounds amazing. But here's what I've learned over 25+ years... There's a difference between helpful automation and automating the wrong things. When someone enquires about your classes, they're not just looking for information. They're looking for the right fit, the right teacher, the right environment for their child. And they're probably contacting 2-3 other studios at the same time. The studio that wins? The one that makes them feel seen and understood quickly. Think about it: ✅ A fast, personal response (ideally within the hour) ✅ A quick phone call when it makes sense ✅ Communication that feels human, not templated This is where the magic happens. This is what converts enquiries into enrolments. 🎯 HERE'S WHAT ACTUALLY HELPS: Smart automation: ✅ Repetitive admin tasks ✅ Low-skill daily work ✅ Things with zero impact on enrolments Keep it personal: 💙 Initial enquiry responses 💙 Trial class bookings 💙 New parent conversations 💡 QUICK ACTION STEP: Have a look at where you're currently using automation. Ask yourself: "Is this helping me connect faster with potential students, or is it creating distance?" If it's creating distance in those early touchpoint conversations, it might be worth rethinking. What's your experience? Are you finding automation helpful or are you noticing it's making connection harder? Would love to hear your thoughts below 👇

Hello studio owners 👋 as an early Christmas gift from me to you, I’m offering free Meta (Facebook & Instagram) ad campaign reviews for the next 3 days only. ➡️ What to do 1. Make a comment under this post 2. Paste the link to your Facebook page 3. Tell me what you’re promoting (eg. 2026 enrolments, preschool open day, holiday camp, etc) 4. Make sure the ad is running from a correctly set up Meta Business ad account (I can’t review ads run from personal ad accounts) I will record a short, personalised video with feedback and quick, practical suggestions and post it back as a reply to your post (1-3 day turnaround time). Only available for posts submitted by the end of the day, Sunday 14 December. NOTE: Dance Marketing Pro members can get this feedback anytime in that community!