Is automation losing you students? 🤯 · Free Dance Marketing Pro

Is automation losing you students? 🤯

A lot of us are being told that automation is THE answer to being time-poor.

I totally get the appeal - you're juggling so much, and the promise of software solving it all sounds amazing.

But here's what I've learned over 25+ years...

There's a difference between helpful automation and automating the wrong things.

When someone enquires about your classes, they're not just looking for information. They're looking for the right fit, the right teacher, the right environment for their child. And they're probably contacting 2-3 other studios at the same time.

The studio that wins? The one that makes them feel seen and understood quickly.

Think about it:

✅ A fast, personal response (ideally within the hour)

✅ A quick phone call when it makes sense

✅ Communication that feels human, not templated

This is where the magic happens. This is what converts enquiries into enrolments.

🎯 HERE'S WHAT ACTUALLY HELPS:

Smart automation:

✅ Repetitive admin tasks

✅ Low-skill daily work

✅ Things with zero impact on enrolments

Keep it personal:

💙 Initial enquiry responses

💙 Trial class bookings

💙 New parent conversations

💡 QUICK ACTION STEP:

Have a look at where you're currently using automation. Ask yourself: "Is this helping me connect faster with potential students, or is it creating distance?"

If it's creating distance in those early touchpoint conversations, it might be worth rethinking.

What's your experience?

Are you finding automation helpful or are you noticing it's making connection harder?

Would love to hear your thoughts below 👇

5 comments