A few weeks ago, outreach took me 4 hours. Yesterday it took 1. And I booked my first call. You may think starting slow means you're doing something wrong. But the truth is you’re not slow. You’re overthinking, you’re fighting friction, and you can’t enter a flow state yet. Once you build a system, the same task that drained you suddenly becomes easy. That’s why I’m doubling my outreach now. Sulav continues to push me into new territory, which does show me how much time I'm wasting. Efficiency = conscious urgency + a system that removes friction. Here’s what I’m still fixing: - My content creation is inefficient. Ideation takes too long and I struggle with one-takes. - My sales calls run too long because I let people talk in circles. What's something you can become more efficient with?

82% of members inside 369 are level 1 procrastinators. Getting Level 2 allows you to: - Get Content OS (Content Creation Dashboard, which played a role in my clients' growth on social media & getting inbound leads with content) P.S - It takes time + they had my feedback along the way, which helped a ton. - Chat with members To get Level 2, you need just 5 likes. We don't allow "Like Farming", but this post is the only exception. If you're Level 1, comment a GIF, and we'll like your comment, getting you to Level 2!

I've noticed a comment pattern with my clients who are crushing it with content. - One client recently got 40k views in 3 days with a raw video. - Another hit 287k by being fully authentic. - Same thing with my own videos too. They talk about stuff other people normally don't talk about. Nowadays in social media, everyone tries to highlight the BEST parts. So each video is like the other. People are craving for something real. Something that touches their soul. The best way I’ve found to be more authentic on video is this: - Speak to someone specific & talk to the camera as if you're speaking to your dream client. The best way to do this is by creating a specific avatar. Use this tool I created called the "dream audience alchemy" to help you speak to 1 specific person in your content. I personally like to review this before I create content. That way, I know who it's for. - Share your unique insights and experiences that you've gone through, and tie them into what you help people with Ex: I created this video back when I was an online fitness coach called "The reason why your still not fulfilled even after being a successful entrepreneur". This was a raw video & it performed good & attracted my dream clients. I shared insights on how I deal with the same struggles as my viewers go through when trying to wake up early and exercise. I was vulnerable. For this reason, my viewers really connected with me, and it performed well. So here's why I found being authentic in content works. Authenticity cuts through the noise. People aren’t connecting with your perfect life, they’re connecting with the version of you that’s willing to tell the truth. If you want your content to hit deeper, start speaking to one person, share what you’ve actually been through, and let people feel who you really are.

Here’s how fundamentals beat trends and how I used them to grow my online coaching business to $10k/month. A friend of mine once played in World Cup qualifiers. Today, he’s coached over 50,000 kids and is preparing for a TED talk. I’ve coached soccer too in the past, and I’ve seen the same pattern over and over: The kids who go pro are not the ones chasing fancy moves. They’re the ones who repeat the basics until they’re automatic. Once they master the fundamentals that allow them to do any fancy move they want. The online world is full of noise and “new tricks” every day. But in reality, a few core fundamentals, done deeply and consistently, are what move the needle. Mastering just 4 fundamentals can take an online coaching business from zero to $10K/month as I've done it myself & also helped others do the same. When I first started my online coaching business, I was chasing the fancy moves from the start. This made me stuck, and I saw no progress. I was constantly chasing new information, when in reality, it was the implementation that I was missing. Everything changed when I avoided this: 1. I avoided switching my offer over and over again because when I kept changing my offer and my niche, it made my core audience confused. 2. I stopped “searching for the perfect traffic strategy.” At the beginning, I didn’t have a big audience. Still don’t. No 10k+ member community. No huge YouTube channel. No 100k+ social media following. No team to assist me. Turns out… I didn’t need any of that. The moment I stopped searching for the perfect traffic strategy and focused on attracting the right people with one simple traffic system, everything started to grow naturally. Implementation beats information. Repetition on what works beats trend. One of my clients added $30,000 cash collected with fewer than 1,000 subscribers by following this exact principle. I’m 10,000% convinced this works because it’s true everywhere, not just in business. Before I could become a lifeguard, I had to master the fundamentals of swimming. Before I built muscle, I had to master the fundamentals of training.

Most online coaches are putting out content, but instead of attracting clients, they’re repelling them. In this quick Loom video, I share the lessons I learned after generating hundreds of thousands of views across multiple social media platforms…yet still not getting any clients. Then, I’ll show you the one simple shift I made that completely changed everything & helped me bring clients consistently with content BONUS: If you combine content with outreach, it can be a very powerful combo! By the way, correction: I've created content for 10 years, not 15