Authenticity wins! · 369 Creators

Sulav Subedi

16d (edited) • 🏆Wins

Authenticity wins!

I've noticed a comment pattern with my clients who are crushing it with content.

One client recently got 40k views in 3 days with a raw video.
Another hit 287k by being fully authentic.
Same thing with my own videos too.

They talk about stuff other people normally don't talk about.

Nowadays in social media, everyone tries to highlight the BEST parts. So each video is like the other.

People are craving for something real. Something that touches their soul.

The best way I’ve found to be more authentic on video is this:

Speak to someone specific & talk to the camera as if you're speaking to your dream client. The best way to do this is by creating a specific avatar.

Use this tool I created called the "dream audience alchemy" to help you speak to 1 specific person in your content. I personally like to review this before I create content. That way, I know who it's for.

Share your unique insights and experiences that you've gone through, and tie them into what you help people with

Ex: I created this video back when I was an online fitness coach called "The reason why your still not fulfilled even after being a successful entrepreneur".

This was a raw video & it performed good & attracted my dream clients. I shared insights on how I deal with the same struggles as my viewers go through when trying to wake up early and exercise. I was vulnerable. For this reason, my viewers really connected with me, and it performed well.

So here's why I found being authentic in content works.

Authenticity cuts through the noise.

People aren’t connecting with your perfect life, they’re connecting with the version of you that’s willing to tell the truth.

If you want your content to hit deeper, start speaking to one person, share what you’ve actually been through, and let people feel who you really are.

If you want help doing this, grab the Dream Audience Alchemy tool. It’ll make your content feel 10x more natural and effortless.

Cheers!

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