A lot of Christians struggle with being visible online — not because they don’t care, but because they care deeply. They don’t want to: • make it about themselves • sound prideful • chase attention • misuse influence And that’s a good instinct. But here’s the reframe many of us need: Visibility is not ego when it’s stewarded with the right heart. If God has given you: • a message • a testimony • a skill • a passion • a way to communicate clearly Then hiding it out of fear isn’t humility — it’s hesitation. Stewardship means: • showing up consistently • communicating clearly • making it easy for people to hear truth • using the tools available to you wisely Not to be seen — but so the message can be. You don’t need to be loud. You don’t need to be polished. You don’t need to have it all figured out. You just need to be faithful with what you’ve been given. Small platforms still matter. Quiet consistency still counts. Faithful visibility still bears fruit. In Matthew 25:14–30 Jesus told a parable about a man who went on a journey and entrusted his servants with talents — each according to their ability. Two servants took what they were given and put it to work. One servant buried his talent in the ground. The servant who buried it wasn’t rebuked for being reckless. He wasn’t corrected for being prideful. He wasn’t confronted for trying and failing. He was confronted because he did nothing. His fear caused him to hide what had been entrusted to him. That parable in Matthew 25:14–30 speaks directly to many Christian creators today. Most of us aren’t chasing attention. We’re not trying to build platforms for ego. We’re not looking to be seen just to be seen. Instead, we’re afraid of: • getting it wrong • being misunderstood • making it about ourselves • not feeling “ready enough” So we bury what God has given us. But the parable reminds us of something important: God measures faithfulness, not visibility metrics. The issue wasn’t how much was produced — it was whether the gift was stewarded.

Most of the time, we don’t have a content problem. We have a distribution problem. We might know what to say. We just don’t know how to get it seen — or how to turn it into anything sustainable. For the past 2 years this system has been refined, tested, and proven. 👉 brought over 2,000 into a skool community 👉 reached over 100 million views online (593K just from Threads) 👉 reached hundreds of thousands of people with the Gospel, pointing them back to Christ and the Bible Over the last 30 days, we’ve been testing that very system with a new account: Threads → Skool Instagram → Skool Skool → relationships, impact, and income And the results are already clear. From two brand new Threads accounts: • 100,000+ total views • Multiple posts over 6,000–7,000 views • One Christian-focused post at: 345 likes, 113 comments, 29 shares • DMs from people who found the content • Traffic flowing directly into community This is not theory. This is not hype. This is happening right now. And it’s all being built inside Christian Content Lab Premium. What Premium is becoming We’re turning Premium into a full creator operating system: • Threads growth + automation • Instagram content + trust building • Skool for community + monetization • Messaging, packaging, and positioning that actually converts Not random tactics. A complete funnel built for you. So instead of: Post → Hope → Burnout You get: Post → Community → Relationships → Impact → Income Why the price is going up Right now Premium is $10/month. On February 1st, it increases. Because what’s being added is no longer “nice to have.” It’s: • Masterclasses • Systems • Templates • Automation • Live implementation support Everything needed to run this model. People who join now are locking in founder pricing. The simple truth You don’t need to be louder. We need: • Better systems • Better distribution • Better community That’s what Christian Content Lab Premium is being built to provide. If you’re already inside the Lab, upgrading now is the smartest move you can make before the price resets.

I think @Billy Punt and I missed the mark in making something explicit inside of this community. And because of that, it has started to create friction that does not sit right in my spirit. Before anything else, I want to take full responsibility for the past 24 hours and the two disagreements that surfaced here. That friction happened because we did not clearly outline the foundational belief of this community before people stepped into it. That lack of clarity opened the door to conflicting assumptions, open debate, and tension that didn’t need to exist. So starting now, I want to be very clear about what this community is built on. Historically, the gospel has always used the tools and infrastructure of its time to reach people. 🚶 Jesus Jesus did not stay in one place and wait for the world to come to Him. He walked roads, entered cities, and met people where they already were. ✉️ Paul Paul wrote letters to early churches across the Roman world to teach, correct, encourage, and build believers he could not physically reach. 🖨️ The printing press The printing press multiplied Scripture, allowing people to read the Bible for themselves instead of relying on someone else to read it to them. 📻📺 Radio and television Radio and TV brought sermons into homes of people who would never walk into a church. Today, social media is that infrastructure. This community is built on the belief that intentional reach and ethical growth are not opposed to the gospel, they are vehicles for it. This is not a space to debate whether growth, systems, or strategy are “pure” or whether sharing the gospel online somehow replaces the gospel. That assumption should already be settled before entering this classroom. This is a tactical classroom for Christians who already believe these tools can be used biblically, responsibly, and ethically to multiply impact. This is not a place to voice disagreement with that foundation or to dismiss it.

One of the most common questions I get when I talk to people about growing their Skool community is about ranking. Everyone wants to rank up. Top 100. Top 50. Top 10. Most people think the way to do that is by getting as many people inside their school as possible. I thought the same thing for a long time. But over the past couple of weeks, I realized that’s not how Skool actually works. Ranking is not about people. It’s about activity. In Skool, activity is every action that happens inside your community. Likes. Comments. Replies. Posts. Reactions. All of it counts. There are two different types of activity you need to understand. First is personal activity. That lives on your profile and shows how active you are on Skool. Second is school activity. This is the collective activity of everyone inside your community combined. This is the number Skool uses to rank schools. You can check this by going into your school settings and opening Metrics. Look at daily activity and active members. That tells you the real health of your community. Here’s why activity matters. Skool does not rank communities based on how many members they have. It ranks communities based on how much is happening inside them. The higher you rank: • The more Skool delivers new people to your community • The more trust your school builds instantly • The more momentum you create without ads Here’s a rough idea of what daily activity usually looks like by rank. 🔥 Rank 100 to 75 100 to 250 activities per day 🔥 Rank 75 to 50 250 to 500 activities per day 🔥 Rank 50 to 30 500 to 800 activities per day 🔥 Rank 30 to 20 800 to 1,200 activities per day 🔥 Rank 20 to 10 1,200 to 2,000 activities per day 🔥 Top 3 3,000 to 4,000 activities per day 🔥 Rank 1 5,000 plus activities per day Here’s the mindset shift that unlocked this for me. Activity is gravity. Members are particles. You don’t chase particles. You increase gravity. The stronger the activity, the more people get pulled in naturally.

The way this community grows is through everyone here! There's a much bigger purpose behind it besides growth. I'll get to that [Keep Reading] There isn't a community without it's members There aren't members without leaders There aren't leaders if nobody steps up If nobody steps up then society crumbles Now ADD GOD to the mix... The ULTIMATE creator The ULTIMATE leader THE ULTIMATE But to say these things of God is almost to diminish His authority, His very being. So what can we do? We are to be good stewards. We steward what He has given us. Googles definition: "In the Bible, a steward is a person entrusted to manage the property, resources, and affairs of someone else (God) on their behalf, acting as a responsible manager or administrator with delegated authority, accountable to the owner for their faithfulness, integrity, and use of time, talents, and possessions to honor God's intentions, not their own." Why does that matter? I whole-heartedly believe that God has divinely intertwined our lives. YES.... Mine and Yours. Yours and Mine. I 100% believe that. WE are stewards of this very community WE are leaders WE are called and have been placed here WE cause the growth When this community grows, we are able to help more creators, influencers, pastors, church leaders, and everyday people IMPACT THE KINGDOM for the glory of God. Sure there is an earthly reward. But the ultimate goals that @Louis Moore III and I both are deeply rooted in..... Serve Him Serve His People All Glory To God Help His People Grow How can you help? When someone replies to you, don't only reply. Make sure you like the comment. When someone replies to you, make sure you reply back to them. EVEN IF someone isn't talking to you. You can and SHOULD like their comments. If it resonates with you, jump in. This is not a side-bar, It shows people that you care. It shows people that you are there for them. Plus, if you like, comment, post in this community, you get a point for each.