This Should Have Been Our 1st Post · Christian Content Lab

Louis Moore III

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7d • 🏠 Home Base

This Should Have Been Our 1st Post

I think

@Billy Punt

and I missed the mark in making something explicit inside of this community.

And because of that, it has started to create friction that does not sit right in my spirit.

Before anything else, I want to take full responsibility for the past 24 hours and the two disagreements that surfaced here.

That friction happened because we did not clearly outline the foundational belief of this community before people stepped into it.

That lack of clarity opened the door to conflicting assumptions, open debate, and tension that didn’t need to exist.

So starting now, I want to be very clear about what this community is built on.

Historically, the gospel has always used the tools and infrastructure of its time to reach people.

🚶 Jesus

Jesus did not stay in one place and wait for the world to come to Him.

He walked roads, entered cities, and met people where they already were.

✉️ Paul

Paul wrote letters to early churches across the Roman world to teach, correct, encourage, and build believers he could not physically reach.

🖨️ The printing press

The printing press multiplied Scripture, allowing people to read the Bible for themselves instead of relying on someone else to read it to them.

📻📺 Radio and television

Radio and TV brought sermons into homes of people who would never walk into a church.

Today, social media is that infrastructure.

This community is built on the belief that intentional reach and ethical growth are not opposed to the gospel, they are vehicles for it.

This is not a space to debate whether growth, systems, or strategy are “pure” or whether sharing the gospel online somehow replaces the gospel.

That assumption should already be settled before entering this classroom.

This is a tactical classroom for Christians who already believe these tools can be used biblically, responsibly, and ethically to multiply impact.

This is not a place to voice disagreement with that foundation or to dismiss it.

You are absolutely allowed to hold a different view — but if that is your view, then this is not the community for you.

If you are here, the assumption is that you want to learn how to grow your reach, your community, or your ministry through social media in a way that honors God, serves people, and avoids the manipulative, cringy, dishonest practices we see online.

A lot of Christians carry an unspoken belief that if God wants something to grow, it will grow without effort.

(“I’m not worried about growth. If God wants it to grow, it will grow.”)

That mindset sounds spiritual — but it is not biblical.

God provides the tools, the opportunities, and the direction — but we still have to use them. Saying “I don’t think about growth” while using platforms that exist entirely for reach and distribution is a contradiction.

We are living in 2026.

If you want to share the gospel today, social media is part of that calling.

There is a language to social media.

There is an art to it.

There are systems, structure, and strategy involved.

Getting online and posting randomly without clarity, research, or intention does not work. I’ve been doing this for almost a decade, it does not work.

This space exists to teach you how to step into that field with clarity, humility, and competence.

Not ego.

Not vanity.

And not fear.

We do not serve a God of fear. And if we are going to share His Word, we are called to do it fearlessly, not timidly and not pridefully.

If that foundation doesn’t align with you, that’s okay.

But this classroom is built on it.

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