Activity is the name of the game…
One of the most common questions I get when I talk to people about growing their Skool community is about ranking.
Everyone wants to rank up.
Top 100. Top 50. Top 10.
Most people think the way to do that is by getting as many people inside their school as possible. I thought the same thing for a long time.
But over the past couple of weeks, I realized that’s not how Skool actually works.
Ranking is not about people.
It’s about activity.
In Skool, activity is every action that happens inside your community.
Likes.
Comments.
Replies.
Posts.
Reactions.
All of it counts.
There are two different types of activity you need to understand.
First is personal activity. That lives on your profile and shows how active you are on Skool.
Second is school activity. This is the collective activity of everyone inside your community combined. This is the number Skool uses to rank schools.
You can check this by going into your school settings and opening Metrics. Look at daily activity and active members. That tells you the real health of your community.
Here’s why activity matters.
Skool does not rank communities based on how many members they have. It ranks communities based on how much is happening inside them.
The higher you rank:
• The more Skool delivers new people to your community
• The more trust your school builds instantly
• The more momentum you create without ads
Here’s a rough idea of what daily activity usually looks like by rank.
🔥 Rank 100 to 75
100 to 250 activities per day
🔥 Rank 75 to 50
250 to 500 activities per day
🔥 Rank 50 to 30
500 to 800 activities per day
🔥 Rank 30 to 20
800 to 1,200 activities per day
🔥 Rank 20 to 10
1,200 to 2,000 activities per day
🔥 Top 3
3,000 to 4,000 activities per day
🔥 Rank 1
5,000 plus activities per day
Here’s the mindset shift that unlocked this for me.
Activity is gravity.
Members are particles.
You don’t chase particles.
You increase gravity.
The stronger the activity, the more people get pulled in naturally.
One of the easiest ways to increase activity is simple stewardship.
🟢 Go into your community daily
🟢 Like every post
🟢 Reply where you can
🟢 Remove spam and negativity fast
If you are shaping the culture, you should feel safe liking things blindly. You’re reinforcing what you want more of.
The real multiplier is sticky content.
Sticky content invites comments.
✨ Weekly rituals like Prayer Sunday
✨ Short prompts that feel personal but not invasive
✨ Questions people can answer in one sentence
✨ Posts that give permission to speak
In my community, Sunday alone creates hundreds of activities from one post.
This isn’t gaming a system.
This is understanding the system.
Design activity intentionally, and ranking becomes a byproduct.
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14 comments
Louis Moore III
6
Activity is the name of the game…
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