A lot of Christians struggle with being visible online — not because they don’t care, but because they care deeply.
They don’t want to:
• make it about themselves
• sound prideful
• chase attention
• misuse influence
And that’s a good instinct.
But here’s the reframe many of us need:
Visibility is not ego when it’s stewarded with the right heart.
If God has given you:
• a message
• a testimony
• a skill
• a passion
• a way to communicate clearly
Then hiding it out of fear isn’t humility — it’s hesitation.
Stewardship means:
• showing up consistently
• communicating clearly
• making it easy for people to hear truth
• using the tools available to you wisely
Not to be seen — but so the message can be.
You don’t need to be loud.
You don’t need to be polished.
You don’t need to have it all figured out.
You just need to be faithful with what you’ve been given.
Small platforms still matter. Quiet consistency still counts. Faithful visibility still bears fruit.
In Matthew 25:14–30
Jesus told a parable about a man who went on a journey and entrusted his servants with talents — each according to their ability.
Two servants took what they were given and put it to work.
One servant buried his talent in the ground.
The servant who buried it wasn’t rebuked for being reckless.
He wasn’t corrected for being prideful.
He wasn’t confronted for trying and failing.
He was confronted because he did nothing.
His fear caused him to hide what had been entrusted to him.
That parable in Matthew 25:14–30 speaks directly to many Christian creators today.
Most of us aren’t chasing attention.
We’re not trying to build platforms for ego.
We’re not looking to be seen just to be seen.
Instead, we’re afraid of:
• getting it wrong
• being misunderstood
• making it about ourselves
• not feeling “ready enough”
So we bury what God has given us.
But the parable reminds us of something important:
God measures faithfulness, not visibility metrics.
The issue wasn’t how much was produced — it was whether the gift was stewarded.
Stewardship doesn’t mean:
• being loud
• being polished
• being everywhere
• being perfect
Stewardship means:
• using what you’ve been given
• taking responsibility for it
• trusting God with the outcome
When done with the right heart, visibility is stewardship.
Sharing the message.
Publishing the content.
Inviting people into community.
Showing up consistently, even when it feels small.
That isn’t ego.That’s faithfulness.
Burying the talent felt safe — but it wasn’t obedience.
What’s one fear that holds you back from being more visible with your message?
This week, take one step toward stewarding visibility:
• share one post
• invite one person
• publish one piece of content you’ve been sitting on
Not for attention — but for obedience.