I want to give another analogy to help explain how Instagram and Skool work together. Think of Instagram like a faucet. Think of your Skool community as a sink. And think of people as the water. When you are posting consistently on Instagram, and you are posting good content, you are turning that faucet on. People who resonate with you start flowing into your Skool community. The sink’s job is to catch them. That is what your community is. But here is the part most people miss. Catching people is not what keeps them there. If you do not put a stopper in the sink, the water just runs right out. And that is exactly what happens when people join your community and nobody talks to them, nobody engages, nobody answers questions, nobody delivers what was promised. You are the stopper. You are the voice of the community. You are the leader. You are the one engaging, responding, and actually giving people the transformation they came for. And no matter how good you are, some water is always going to leak out. That is normal. Some people will not like your tone. Some will not like your face. Some will not like what you teach. Some are just busy. That is churn. One to five percent churn is completely normal. At the end of the day, there are two parts to growing a Skool community. Turning the faucet on to bring new people in and tending to the water that is already in your sink. You need to do both.

Content feels hard for a lot of people — but not for the reason they think. Thank you @Louis Moore III for helping me see more into this today! Most assume it’s because: - they’re not creative enough - they don’t have the right ideas - they’re bad at writing - they don’t know the algorithm But more often than not, content feels hard because there’s no clear direction behind it. Specifically: They can’t clearly explain who they’re helping. And when that’s unclear, every post becomes work. When you sit down to create without clarity, you’re not just writing. You’re silently asking: - Is this for beginners or leaders? - Is this encouragement or instruction? - Is this for Christians struggling… or Christians teaching? - Is this for my story, or for their problem? - Is this too much? Not enough? Too obvious? Too vague? That internal debate makes content exhausting. Not because you lack ability —but because you’re carrying decisions you haven’t settled yet. Clarity removes that weight. When you know exactly who you’re helping, content stops being a performance and starts being a response. You’re no longer asking: “What should I post?” You’re answering: “What does this person need help seeing right now?” That’s a completely different posture. Most creators skip this step because it feels restrictive. They’re afraid that choosing who they help means: - excluding others - limiting growth - missing opportunities So they try to speak to everyone. But speaking to everyone feels like speaking into the void. The irony is that specificity doesn’t limit impact —it focuses it. Scripture models this constantly. Jesus didn’t address crowds the same way He addressed individuals. Paul didn’t write generic letters — he wrote to specific churches with specific struggles. Clarity always precedes effectiveness. When creators lack clarity, they often default to one of two extremes: - sharing personal testimony with no clear takeaway - posting generic encouragement that feels safe but forgettable

this helped me get in motion....

I'm just going to say it... In 2026, this community will help over 100 creators create with clarity, purpose, and for the Kingdom. Sure we might have a few thousand in the community. Not everyone will take action though. I am praying for wisdom daily. Not just for myself, but for all of you as well. There will be hurdles, ups and downs, very hard times, times where you will want to quit... I can't promise easy. I CAN promise that Christ will never leave you nor forsake you. @Louis Moore III and I are on mission.... not on "A" mission - but ON MISSION. Meaning we are committed to helping you, serving you, loving you, and nurturing you. We are cooking a lot of cool things up in The Lab. Most of you will just watch and that's ok. Some of you will go all in. But imagine for a second.... a community of 100+ creators going all-in in 2026. a community of 100+ creators serving the Lord online. a community of 100+ creators collectively moving the needle to advance the Gospel Message. Premium Membership is the path that only the few will take. WHY? - It costs money - It costs time - It takes commitment - It takes courage - It takes trust - It takes patience - It takes commitment (did I say that already) I'm mentioning Premium because sometimes the messaging isn't clear. Sometime people think "I want to be a part of that, but how do I do it?" Is it a "finished perfect product"? NOPE It will continue to grow and advance. The future is clear. when the time comes, are the majority... or the few? Are you part of The 100?

I just wanted to give a huge shout out to a few people who have really been putting some time and energy into the community over the past several days! Thank you @Louis Moore III @Todd Thornton @Carlos Ramos @Todd Utzig @Martin Wilson @Brandon Brown @Charlie Schaffer You literally help make this community happen. With out you there would be no questions, conversation, or transformation. I love you in Christ and appreciate you all a ton!