https://youtu.be/HThi3ucEys0 The main metrics youāll want to measure for DR with basic minimum acceptable targets are: 1. Percentage of leads with an appointment set: >2% (depends) 2. Percentage of leads who showed up for an appointment: >50% 3. Close Percentage: >35% (depends) **Note: There are others you can measure as well, most commonly, number of leads who opted in, but thatās not as results-oriented as just starting with appointments. 1. Lead Set Appointments Letās start with the number of leads with an appointment set. Notice the specificity of the language. Youāre not actually measuring ānumber of appointments set.ā If you were, then if you were to set, cancel, then reset the same lead, youād have 2 appointments, but only one sales opportunity. Thatād be cheating! Itās not uncommon to set and cancel and reset, so you want to make sure your appt numbers donāt get blown out of proportion. Luckily, dashboard reporting accounts for this, and the opportunity will move around stage to stage, but never duplicate. You can see the number of leads with an appointment set in the dashboard: The dashboard reports on the entire pipeline, however, so if you have multiple sources of leads, and youāre looking for just DR reporting, head to opportunities and filter to the tag ādrā (which every DR lead should have for this exact purpose). Make sure you are looking at āallā appointments and not just āopenā so you can see those with outcomes marked. Divide this number by the total number of leads activated on the drip campaign so far. Automation ā Total Enrolled. Minus out error messages. Funnel View: āAppt Setā / (Total Enrolled - Errors) = Percentage of Leads With Appts. Youāre typically looking to see 2% or more of leads setting appointments, but this depends greatly on math logic and what a sale ends up being worth to you/your client. 2. Lead Show Rate On the show side, again, notice the specific language. Youāre not actually measuring ānumber of showed appointments.ā If you were, then if you set an appointment that gets a no-show, then rebook and get a show, youād have only a 50% show rate, even though 1/1 leads with an appointment had shown. Youād be penalizing yourself for what is actually one of the most crucial and valuable services in the whole system: no show rebooking! So make sure you count the number of leads who show. Again, luckily, the opportunities dashboard will not duplicate opportunities, only move them from stage to stage.