Hey everyone, I've only done webinars to my email list (typically every quarter), but this is my first time running ads to a live webinar and I need help (are these numbers good and what should be improved?) Ad Spend: $3,800 Registrants: 430 (25% opt-in rate & $8.80 per registrant) Showed Up Live: 91 (21% show up) On At The Pitch: 78 (86% retention rate) Bought: 7 (9% conversion rate so $16.32 per registrant) I put in $1 and made $2 per registrant HOWEVER I'm coming from warm audiences used to way better numbers than this. Any tips? Or should I just be ok with this?

Update: I revised my webinar thanks to all of the suggestions here and closed 2 out of 7 people who stayed past the 1 hour mark! Now, these were leads from my own list so we'll see if we can get a ~10% conversion on colder traffic. The updated presentation (V2) is attached below. Here is the original webinar that did not convert. Original: I followed Russell's Funnel Hacks presentation as a template and created what I thought was perfect. Told the story of how I earned & learned. Used trial closes throughout. Had testimonials hitting all the angles, transitioned to the stack almost flawlessly. I even included the 30 minute timer and Q&A at the end - everything went great... but nobody closed ($2,997 product). I had 10 people on the call almost the whole time - I was really hoping for a ~10% conversion. Pretty bummed at the moment, back to the drawing board I guess. I've been trying to sell this program for months and although I have closed it 5 times at full price with one-on-one sales (so I know there's a product-market fit), I haven't had any consistent process to keep the sales coming in, I really thought this webinar would be the answer! I recorded & uploaded as an unlisted video on YouTube, see below if you're keen to give me any advice. For you guys, it will be SO obvious that I'm copying the Funnel Hacks presentation but for my audience, they had no clue. What am I doing wrong? How can I get to 10-15% close rate?

I just got done with the "Selling Online" event last week and committed to doing a webinar this week... Tested a new webinar to my email list and here's the results... Registered: 300 Attended: 150 On At The Pitch: 138 Bought Live: 34 @ 997 Conversion: 25% Replay Sequence: N/A yet A lot went wrong with the tech, and the presentation could be so much better but this is a great place to start. I'll start running ads to it next week :)

Has anyone tried doing a live webinar every night for two weeks? The idea behind the webinar once a week for a year is to get the reps in, improve the presentation, and better plan for objections BUT... Couldn't I do the same thing over the time span of 2 weeks? I can get traffic from ads and since the webinar is that night, the attendance rate will probably be higher as well. Then after the 2 weeks, I would have the presentation down enough to automate it. BACKGROUND: I've done at least 25 webinars in my life with my most recent ones converting at 7% of the all the people who registered. Would love to your thoughts before I dive into it!

How many of you are going to practice their 60 second webinar? I have recorded 500 to 1000, 60 second video and generate really good business. I would love to serve just by being held accountable with you. Shout 'excited' below. So you can get push just a way to serve the community as I got a lot from Russell. 😍❤️