Stats - Paid Ads To Live Webinar (I Need Help!) · Selling Online / Prime Mover

Stats - Paid Ads To Live Webinar (I Need Help!)

Hey everyone, I've only done webinars to my email list (typically every quarter), but this is my first time running ads to a live webinar and I need help (are these numbers good and what should be improved?)

Ad Spend: $3,800

Registrants: 430 (25% opt-in rate & $8.80 per registrant)

Showed Up Live: 91 (21% show up)

On At The Pitch: 78 (86% retention rate)

Bought: 7 (9% conversion rate so $16.32 per registrant)

I put in $1 and made $2 per registrant HOWEVER I'm coming from warm audiences used to way better numbers than this. Any tips? Or should I just be ok with this?

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