This TikTok trending audio (tiktok.com/ZTRsXJr6U/) is originally a clip from the 2006 American comedy-drama film The Devil Wears Prada. The audio gained popularity after the creator Victor Ramos (tiktok.com/@vicmram) posted a video reenacting this scene from the movie. The original audio has been used in 29.6K videos so far. We used this trend for our client essano™. The video already has 66.4K+ views. You can watch it here: https://vm.tiktok.com/ZTRs3smk1/
I’m hearing this constantly, especially from new ecommerce founders. But after creating ads for 600+ brands, And being able to look inside facebook ad accounts… Here’s the truth. Facebook Ads don’t work in 2022 - IF you’re doing it the old way. It’s true, since iOS, it is getting harder to scale. Costs have increased. It's harder to track. Ads die faster. I’m not going to sugar coat it and say that it’s “easy” It’s hard. But it’s very very doable. (and to be honest, it’s the only option to actually scale) Here’s how we’re winning with facebook ads in 2022: #1 Stop “Media Buying” Hacks Most marketing agencies make their money off this. And it doesn’t work. Every month there’s some new tactic and strategy to try and “outsmart the facebook algorithm”. Audience-testing/ Different bid optimisations. It’s BS. Sure, it can get you quick wins, but long-term your campaigns will die and your results will be inconsistent. Instead, you want to let the algorithm do its thing. Spend more on a single broad audience and let it rip. Our media buyer literally uses open targeting (no targeting at all) and lets the algorithm do its thing. Yes, it does take a few days to warm up, but when it does you can eventually scale and get super consistent results. But this won’t work unless you have solid creative, and more specifically: #2 Short, Punchy UGC Video Ads With reels, TikTok & shorts being hot right now, Attention spans are shorter, Which means your video ads need to be shorter too. They need to be snappy, with quick cuts, and sell your product quickly & effectively. This means higher % watch time, lower costs, cheaper purchases and ultimately more room for scale. As a rule, ideally the product & main value prop is in the first 5 seconds. Plus ideally, the actual video goes for 15-30 seconds. So by: #1 Letting the FB Algorithm do it’s thing & #2 Creating short, snappy UGC videos You’ll give your store the best chance at winning on Facebook in 2022. (We’ve worked with 600+ brands, so we know that this is working right now)
I love learning from the best copywriters in the world and someone who has always stood out to me is David Abbott! His regarded as the greatest copywriter of his generation and and his tips have helped many businesses create effective advertisements. Here's how you can instil his wisdom in your work! 1. Personalize your work: Let your experiences, interests, and emotions guide your vision. This will help you create content that resonates with your target audience. If something interests you, moves you, annoys you - it's pretty much a guarantee that it will do the same to others. 2. Visualize first: Use visuals to tell your story and let your copy enhance the creative, not carry it. If I was to ask you how to describe a circle, you wouldn't explain it with your words, you would describe it with actions. 3. Facts will always persuade people, start pushing yourself to write a list of your facts and then for each point find a way you can highlight this without listing it. 4. Confessing your sins will save your soul. Admit to real and relatable issues that draw your audience in and help them connect with your brand. 5. STOP BEING BORING! I know this sounds like an obvious but when your assessing your content you have to be ruthless and eliminate anything that is dull or unengaging! Think about it as if you have no emotional attachment to your brand, extra points if you can act like you hate it haha! Your rose coloured glasses aren't helping you out! By following these tips, you can create advertisements that are effective, engaging, and impactful. Let me know if you need any help or have any questions below!
There's so many free resources out there and even in this very group! So, why buy the Native Ads Machine? The Native Ads Machine (NAM) course literally taught me more about social media marketing than my $40,000 degree ever could! In fact, it's one of the best resources Noah gave to me when I first started with CC! This is the greatest investment I made to succeed, not just in my role to provide excellent results for clients, but for my own businesses' social marketing! I honestly couldn't believe the wealth of knowledge and guidance in just this one course. Noah is so passionate about what he does and truly takes the time to break down the process from start to finish. Talking to your business strategy, breaking down ideation and curation of angles based on your consumer and market research, how to successfully brief and edit for all styles of content, as well as teaching you how to find and use creators effectively! One of the things I appreciate most about the course is how specific and actionable the information truly is. I was able to immediately put into practice the strategies and techniques I learned in the course and see incredible results INSTANTLY! My engagement increased and so did my conversions! NAM truly helps you understand your business and how to best market it to the right people, so you're not wasting your time and resources lost in the dark! If you want to build that successful business that you've always dreamed about! I cannot recommend Native Ads Machine enough! C'mon, see the results for yourself!
I get it! You have all these features and benefits for your product and you want to scream them from the rooftops! The issue - it's wayyyyy too obnoxious! So NO ONE listens! Let's take a hair oil for example It's features and benefits - - enhances the look and feel of your hair for softer tresses - penetrates strands deeply with healing technology, enhancing shine and moisture. - luxurious dry oil texture - calms frizz and hydrates So what's a better way? - natively speaking about them - changing the language to be more conversational [let's use this hair oil, she's needing some love, we want her shiny!] - fun, casual text pop-ups - keep them short and low-key - use humour and relatability - ask the question, make the joke, keep it fun and light! [imagine the line 'have you ever had that moment where you use a hair oil so your hair is luscious and shiny but instead it's oily, and looks like trash? HA same!' (I know scary to mention bad things but trust me - it makes it more real!) 'BUT I found the holy-grail hair oil and she's here to stay baby!'] - storytelling - take your audience on a journey, key in relatable topics and understand when to showcase other elements which help to strengthen your storytelling - testimonial/reviews - there's still a place for a great honest review - the strength in testimonials is their raw, honest nature - we don't want scripts, we don't want website recited lines, we want real! - inferring the features and benefits through your actions/visuals - if you're wanting to showcase that it can fix your frizz and hydrate your hair - instead of saying it, show it! [This could be a morning routine, waking up with insanely crazy hair, brushing it and it still looks insane, she's visually frustrated! As she uses your hair oil, her frizz is tamed, she's visually relieved and happier, her hair is shining and hydrated, it looks thick and luscious! Suddenly she visually cannot get over her hair, she's shocked, she's showcasing her hair, she's IN LOVE!]
Colloquial language is a way of speaking that is casual and informal. It is the kind of language you might use when you're talking to your friends or family. It might have slang words, figurative language, and different grammar than you would use in a more formal setting. It is often used in spoken conversations and in writing to make it feel more natural and like a real conversation. But why use colloquial language on TikTok, or any other social media platform? Using colloquial language, can help connect with your audience and make your content more relatable and authentic. The nature of colloquial language makes you seem more approachable and down-to-earth, which can be especially important on platforms where people are sharing their thoughts and experiences. Additionally, colloquial language can make you stand out from other content by giving your videos a unique and authentic voice. However, it's important to keep in mind that colloquial language may not be appropriate in all situations. It's always a good idea to consider your audience and the context in which you're using it. To use colloquial language effectively on TikTok, consider using popular TikTok trends and terms that your target audience will be familiar with. You can also try using humour and pop culture references to make your content more engaging and memorable. Just be sure to be authentic and genuine in your use of colloquial language, as trying to imitate the language of others can come across as inauthentic. Some examples of popular TikTok colloquial language include terms such as girlies, mood, savage, lit, hot girl walk, gate keep, gym rats, fit fam, and glow up. Still don’t believe me? Brands such as Chipotle, Nike, McDonald’s and Qantas have all found great success promoting their brands on Tiktok by connecting with younger consumers and creating humorous, catchy and trending videos that utilise colloquial language and pop culture references. Another prime example is how Wendy’s utilised their twitter account to promote it brand and gain viral traction due to their sassy humour that everyday consumers related with.
It's the age of question - 'So what type of content should I be posting?' The truth is... You don't know what you don't know! Therefore, you must learn! It's super important that in your first month or two of posting, you have a huge range of content to truly see what your audience connects with and what content really works! This is your testing period, it's the time that you see if ASMR, unboxing, testimonials, certain sounds, routines or any other styles of video work best to connect your audience to your brand. So get creative and test out all the different styles of content you can! The more you learn, the better your content will become! And remember, NEVER stop testing and learning! If you have any questions, feel free to send through a message or leave a comment! <3
An Archetype in short is a specific type of person you are marketing towards. Think of it as an 'avatar'. So for a fun, pimple patch brand - you would be looking for a gen z creator, who celebrates their real skin, is very up on current trends, speaks with gen z lingo with phrases such as 'hot girls don't gatekeep' and cares as much about aesthetics as they do effectiveness. This style of content would suit quick cuts, aesthetic shots, showcasing real skin, very cute, fun, uplifting content. Whereas, for a brand that focuses on clinically backed retinol - you would be looking for a mature creator who has started showing signs of visible ageing, care a lot more about effectiveness of a product over looks, want more guidance and advice, more clinical/science language for efficacy used, authoritative tone. This style of content would be more drawn out, showcasing the effectiveness over time, speaking to their experience, and utilising more statistics or clinical terminology to discuss why they have chosen the product or seen these results. Understanding exactly who your archetype is and how to cater towards them allows for you to pick creators for your audience. This way they can visible connect and relate to your ad before a single word is even spoken! If you have any questions, please reach out! I'm here to help :)
Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽 Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works. - When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video. - The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays. - This test period is usually around an hour, plus it will show the videos to your followers in that time. - If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'. - This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform. - Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way. - TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing. - If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP. - I would focus on watch time - which would be improving your hooks to get users watching the whole video. - You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video. - Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.
TikTok is a very new platform that challenges a lot of the traditional branding 'rules' and encourages us to engage with customers in a whole new way. I understand that as marketers, it can be hard to let go of our beautiful branding and high prod comfort zone, plunging into a platform that is optimised for low-fi, relatable content. But how do we do this whilst maintaining the look and feel of a brand? Here are my main tips: 1. Think about what trends to jump on. Just because a sound or dance is trending, doesn't mean that it's on brand for your company. Have fun with the app and what's relevant, but pick and choose where to participate and what makes the most sense for your brand. 2. Create an archetype of your ideal customer on TikTok. What do they do on the weekends? Where do they spend their money? What type of music do they listen to? Are they full glam or natural? The more information you have on this 'person' the more you will understand what type of content is on brand for you. I would be creating content with this is mind, and letting it inform decisions on sounds, trends and overall strategy. 3. Choose a set of fonts and colours you will use on your videos. This is an easy way to bring in some consistency to content that is typically more relaxed. Let me know if these tips helped!
It's very common for brands to be overflowed with raw content and have no idea of how to repurpose it to other social channels. Those raw content seating at your cloud could still make you profit! This Bondi Boost TikTok proves that (https://vm.tiktok.com/ZTRVEmpFG/). We just created a service that SOLVES THIS PROBLEM! At CC we recently introduced Editing on Demand, where we take our client's existing raw content and turn into organic/paid pieces that are native to the platform and get TRACTION. You can hear more about it here: https://f.io/hpw40e3e. Here's a behind the scene of Plantein's Vegan-uary TikTok.
The hardest thing brands struggle with when creating native content is to taking off their brand brain and thinking like their audience. In traditional marketing you would never even dream of adding other brands or soft selling your products - however THIS content always performs and surprises brands! That's because people on social spaces like Tiktok, don't want to be sold to! They want to to be entertained, educated and connected to a community of like-minded people, and in that social trust, they make purchases! Now, I'm not saying you should give up on the hard sell, but having variety in your content strategy and testing how your audience responds is extremely important. Especially when marketing across different social channels! So take off your brand brain and think like your COMMUNITY! Ask me any questions you have below or dm me 💜 I'm here to help!
Hey everyone, Jake here! I'm one of the amazing editors for CC and have been working closely with the team on the BondiBoost account to create killer Tiktok's! BondiBoost has been blowing up Tiktok with multiple videos smashing 1 million views and many more pushing way past 500k+. Here to help and answer any query’s on the editing side on content creation and how to make a killer Tiktok!