This is our newest running CC Facebook ad. Lately, we've been utilising this podcast-style format and seeing fantastic results with this approach. You can watch the full video here: https://f.io/1F9uUrlU
hey @Noah Hunter Dorsey in module 5 of the native ads machine in the tiktok hooks lesson it is stated that @Lucas Spinella will show how to use the tiktok style text templates on canva in the lesson after however there is no other lesson. Also when i click on the template link it takes me to a slideshow of the template in images so i cant actually edit any of the text. any help would be much appreciated, cheers.
This TikTok trending audio (tiktok.com/ZTRsXJr6U/) is originally a clip from the 2006 American comedy-drama film The Devil Wears Prada. The audio gained popularity after the creator Victor Ramos (tiktok.com/@vicmram) posted a video reenacting this scene from the movie. The original audio has been used in 29.6K videos so far. We used this trend for our client essano™. The video already has 66.4K+ views. You can watch it here: https://vm.tiktok.com/ZTRs3smk1/
When writing a brief for a creator it is super important to consider how the visuals will complement and enhance the messaging of your copy. Here are a few key notes to keep in mind: Consider the mood and tone of your desired visuals! There is nothing worse than watching an ad or TT video where the mood of the copy and the mood of the visuals are a mismatch! Consider an ad angle or TT concept that is fun and upbeat with boring copy…..YAWN 😴…SCROLL! Instead, you’d ensure your copy/script/prompts are just as energetic as the visuals you’ve planned. Your message needs to be clearly illustrated through visuals! Your visuals need to help illustrate and ADD VALUE to your copy. Keep in mind that many people watch videos without the audio, therefore your visuals need to tell the same message as your copy. Keep the visuals relevant! If your visuals don’t serve a specific purpose in your ad, cut them out. Every second counts! ⏰ Will your visuals resonate❓ It is critical that your visuals not only answer the questions of your target audience but speak directly to them. Will they be able to relate to the visuals you’ve included, can they see themselves in the ad, and more specifically can they see themselves using the product just like your creator in your video!
Hi Noah, CC team and community. Just wanted share a basic Ad we made for our product (pre tied fishing rigs). The Idea for our ad was generated while watching your training course and seeing your ad of the spinning container of cream. It's now got 800 + likes and 400 + comments. View at the below link. https://fb.watch/hWrsrG0Kdc/ Not saying our ad is perfect or anything - if you have any advice they would actually be great. It's just a basic spinning spool inside a cheap Aldi Photo light box on a 3 second loop. (we didn't even get the loop in the right spot to make it look continuous) but its been doing a great job for us. Love all your work and its all been super relevant helpful to our small business at rigmate.com.au We haven't implemented all of your stuff on our website yet but do plan to do so. Many Thanks James
This is amazing James. Amazing results. The content is great. I would highly recommend you try a variation of what you already have with a black border at the top explaining what your product is so avid scrollers can know exactly what your product does in 3 seconds (as per the example below). Maybe it could be the copy: "Would pre-tied dropper knots help you when fishing??". Thanks for reaching out.
Have you heard of Frame.io? One of the biggest challenges we faced in 2022 was to think of ways to streamline and optimise the way we give and receive feedback in the revision process. Until we came across Frame.io, an Adobe-owned platform that lets you share media, track feedback, and streamline your workflow so your team can work closely together from anywhere in the world. Here at CC, we have integrated Frame.io inside Adobe Premiere Pro, making it easier for editors to export content directly to the platform. AMs can now timestamp revisions, and clients can easily access, revise and download all their ads from just one hub. I highly recommend using Frame.io if you haven’t already. It will change the way you do business, it will ease frustrations, making more room for creativity.
We're back and here are some of my new year's resolutions: 1. Spend at least 1 hour a day on TikTok 2. Analyse upcoming trends, sounds and music 3. Learn a new shortcut on Premiere every month 4. Make and post TikToks myself 5. Don't be too hard on myself and have fun along the way! 6. Drink more water
Hook, line and sink em! Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈 1. Hook em in 🪝 First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible. 2. Line em up 🐟 Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service. 3. Sink the sale💰 Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business. Let me know your thoughts!
If you're a brand growing an audience on Tiktok then you should definitely be posting on reels too, but some find that reposting their Tiktoks onto reels, just isn't getting them enough engagement. One trick that has proven to work for lots, is to make use of the in-built text/sticker features on Instagram. Doing this will push your video much further than posting a normal video with text from TikTok. So when you are making video content for TikTok, save a version with no text, and redo the text inside of Instagram's reels system. Make use of polls, stickers, countdowns, and all that Instagram has to offer. Instagram will most of the time favour content that uses these things! If you anyone has any other questions about Instagram or TikTok, feel free to ask!
Did you just stop? Hey there 👋 Figuring out how to stop the scroll is the key to unlocking high performing videos. You could have content that checks all the boxes.... ✅ Entertaining ✅ Educational ✅ Has added value ✅ Cut's through your competitors noise ....BUT still doesn't perform as well as you'd hoped or as well as it could have, and there is a reason why. You aren't hooking in your audience! The first 3 seconds of any video/ad are your most important. You need to find what works best for your audience and what captures their attention. There are a number of ways to STOP the scroll, but some of the most powerful techniques are: 💪 STRONG visuals 😱 Something that SHOCKS the viewer ❓ OR even posing a question Test out some of these techniques and let me know how you go! Feel free to drop a question so that we can STOP your audience right in their tracks.
TikTok is a very new platform that challenges a lot of the traditional branding 'rules' and encourages us to engage with customers in a whole new way. I understand that as marketers, it can be hard to let go of our beautiful branding and high prod comfort zone, plunging into a platform that is optimised for low-fi, relatable content. But how do we do this whilst maintaining the look and feel of a brand? Here are my main tips: 1. Think about what trends to jump on. Just because a sound or dance is trending, doesn't mean that it's on brand for your company. Have fun with the app and what's relevant, but pick and choose where to participate and what makes the most sense for your brand. 2. Create an archetype of your ideal customer on TikTok. What do they do on the weekends? Where do they spend their money? What type of music do they listen to? Are they full glam or natural? The more information you have on this 'person' the more you will understand what type of content is on brand for you. I would be creating content with this is mind, and letting it inform decisions on sounds, trends and overall strategy. 3. Choose a set of fonts and colours you will use on your videos. This is an easy way to bring in some consistency to content that is typically more relaxed. Let me know if these tips helped!