This is our newest running CC Facebook ad. Lately, we've been utilising this podcast-style format and seeing fantastic results with this approach. You can watch the full video here: https://f.io/1F9uUrlU

hey @Noah Hunter Dorsey in module 5 of the native ads machine in the tiktok hooks lesson it is stated that @Lucas Spinella will show how to use the tiktok style text templates on canva in the lesson after however there is no other lesson. Also when i click on the template link it takes me to a slideshow of the template in images so i cant actually edit any of the text. any help would be much appreciated, cheers.

This TikTok trending audio (tiktok.com/ZTRsXJr6U/) is originally a clip from the 2006 American comedy-drama film The Devil Wears Prada. The audio gained popularity after the creator Victor Ramos (tiktok.com/@vicmram) posted a video reenacting this scene from the movie. The original audio has been used in 29.6K videos so far. We used this trend for our client essano™. The video already has 66.4K+ views. You can watch it here: https://vm.tiktok.com/ZTRs3smk1/

I had so much fun copywriting, conceptualising and editing this one with the team. You can watch it here: https://vm.tiktok.com/ZTRpNCeeJ/

Keep tuned for the final result

When writing a brief for a creator it is super important to consider how the visuals will complement and enhance the messaging of your copy. Here are a few key notes to keep in mind: Consider the mood and tone of your desired visuals! There is nothing worse than watching an ad or TT video where the mood of the copy and the mood of the visuals are a mismatch! Consider an ad angle or TT concept that is fun and upbeat with boring copy…..YAWN 😴…SCROLL! Instead, you’d ensure your copy/script/prompts are just as energetic as the visuals you’ve planned. Your message needs to be clearly illustrated through visuals! Your visuals need to help illustrate and ADD VALUE to your copy. Keep in mind that many people watch videos without the audio, therefore your visuals need to tell the same message as your copy. Keep the visuals relevant! If your visuals don’t serve a specific purpose in your ad, cut them out. Every second counts! ⏰ Will your visuals resonate❓ It is critical that your visuals not only answer the questions of your target audience but speak directly to them. Will they be able to relate to the visuals you’ve included, can they see themselves in the ad, and more specifically can they see themselves using the product just like your creator in your video!

Hi Noah, CC team and community. Just wanted share a basic Ad we made for our product (pre tied fishing rigs). The Idea for our ad was generated while watching your training course and seeing your ad of the spinning container of cream. It's now got 800 + likes and 400 + comments. View at the below link. https://fb.watch/hWrsrG0Kdc/ Not saying our ad is perfect or anything - if you have any advice they would actually be great. It's just a basic spinning spool inside a cheap Aldi Photo light box on a 3 second loop. (we didn't even get the loop in the right spot to make it look continuous) but its been doing a great job for us. Love all your work and its all been super relevant helpful to our small business at rigmate.com.au We haven't implemented all of your stuff on our website yet but do plan to do so. Many Thanks James

Have you heard of Frame.io? One of the biggest challenges we faced in 2022 was to think of ways to streamline and optimise the way we give and receive feedback in the revision process. Until we came across Frame.io, an Adobe-owned platform that lets you share media, track feedback, and streamline your workflow so your team can work closely together from anywhere in the world. Here at CC, we have integrated Frame.io inside Adobe Premiere Pro, making it easier for editors to export content directly to the platform. AMs can now timestamp revisions, and clients can easily access, revise and download all their ads from just one hub. I highly recommend using Frame.io if you haven’t already. It will change the way you do business, it will ease frustrations, making more room for creativity.

We're back and here are some of my new year's resolutions: 1. Spend at least 1 hour a day on TikTok 2. Analyse upcoming trends, sounds and music 3. Learn a new shortcut on Premiere every month 4. Make and post TikToks myself 5. Don't be too hard on myself and have fun along the way! 6. Drink more water

Hook, line and sink em! Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈 1. Hook em in 🪝 First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible. 2. Line em up 🐟 Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service. 3. Sink the sale💰 Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business. Let me know your thoughts!

If you're a brand growing an audience on Tiktok then you should definitely be posting on reels too, but some find that reposting their Tiktoks onto reels, just isn't getting them enough engagement. One trick that has proven to work for lots, is to make use of the in-built text/sticker features on Instagram. Doing this will push your video much further than posting a normal video with text from TikTok. So when you are making video content for TikTok, save a version with no text, and redo the text inside of Instagram's reels system. Make use of polls, stickers, countdowns, and all that Instagram has to offer. Instagram will most of the time favour content that uses these things! If you anyone has any other questions about Instagram or TikTok, feel free to ask!

Did you just stop? Hey there 👋 Figuring out how to stop the scroll is the key to unlocking high performing videos. You could have content that checks all the boxes.... ✅ Entertaining ✅ Educational ✅ Has added value ✅ Cut's through your competitors noise ....BUT still doesn't perform as well as you'd hoped or as well as it could have, and there is a reason why. You aren't hooking in your audience! The first 3 seconds of any video/ad are your most important. You need to find what works best for your audience and what captures their attention. There are a number of ways to STOP the scroll, but some of the most powerful techniques are: 💪 STRONG visuals 😱 Something that SHOCKS the viewer ❓ OR even posing a question Test out some of these techniques and let me know how you go! Feel free to drop a question so that we can STOP your audience right in their tracks.

TikTok is a very new platform that challenges a lot of the traditional branding 'rules' and encourages us to engage with customers in a whole new way. I understand that as marketers, it can be hard to let go of our beautiful branding and high prod comfort zone, plunging into a platform that is optimised for low-fi, relatable content. But how do we do this whilst maintaining the look and feel of a brand? Here are my main tips: 1. Think about what trends to jump on. Just because a sound or dance is trending, doesn't mean that it's on brand for your company. Have fun with the app and what's relevant, but pick and choose where to participate and what makes the most sense for your brand. 2. Create an archetype of your ideal customer on TikTok. What do they do on the weekends? Where do they spend their money? What type of music do they listen to? Are they full glam or natural? The more information you have on this 'person' the more you will understand what type of content is on brand for you. I would be creating content with this is mind, and letting it inform decisions on sounds, trends and overall strategy. 3. Choose a set of fonts and colours you will use on your videos. This is an easy way to bring in some consistency to content that is typically more relaxed. Let me know if these tips helped!

They can look good. They can make content that looks good. They can read a script and follow a brief. They can grow their account and get followers. And that’s super impressive. But selling products, Especially when it's a saturated market Especially when attention spans are shorter Is a different beast. So to get creators to make you ads that actually convert… They need to be briefed. And briefed by someone who: 1. Understands your customers 2. Understands marketing Usually, #1 & #2 go hand-in-hand. The better you know your customers, Their pain points, Their desires, Their questions, Their skepticisms, Why they buy, How they buy, The better ads you’ll create, and the better they’ll convert. I read somewhere that the top copywriters in the world spend 90% of the time researching, and 10% actually writing. So how much research are you doing? When you do research correctly, whether that's with your own customers or competitors customers, you: - Have an unlimited number of ad angles & ideas ready to launch - Have the insights you need to make sure these ads actually work So before you go and let an influencer “freestyle” some videos for you Ask yourself: “Can they sell my product better than I can?” If they can - do some research. Get researching. If they can’t - teach them how too. And put it in the brief. AND keep it suuuper specific so they can't mess it up. So get briefing, & keep scaling! Noah P.S. If you want to know exactly how my agency does research, writes scripts & briefs influencers - I can give you the copy + paste blueprint in my course 'Native Ads Machine'. To unlock this content, subscribe to CC Hub here - https://buy.stripe.com/fZe7sPcAzcvC5203ce

This is our newest CC ad. You can watch it excessively here: https://f.io/HYZ7UXvw

Spend 1 hour a day on the platform. TikTok is not a platform that you can 'fake' by copying content as a brand. Try spending minimum 1 hour per day on the platform to immerse yourself in the community and see how it works. Bonus points if you start posting as well and take notes on whats working.

It's very common for brands to be overflowed with raw content and have no idea of how to repurpose it to other social channels. Those raw content seating at your cloud could still make you profit! This Bondi Boost TikTok proves that (https://vm.tiktok.com/ZTRVEmpFG/). We just created a service that SOLVES THIS PROBLEM! At CC we recently introduced Editing on Demand, where we take our client's existing raw content and turn into organic/paid pieces that are native to the platform and get TRACTION. You can hear more about it here: https://f.io/hpw40e3e. Here's a behind the scene of Plantein's Vegan-uary TikTok.

It was a pleasure to work closely with Vitable as a video editor, to help the brand scale its budget and keep their CPO at the $90 level. This ad alone made 420 conversions ($89.5 CPO). You can watch it here: https://drive.google.com/file/d/1E9vwybWwTGuUZswq6wwuHrYhjYMSgKqv/view. Here’s a summary of their first ad campaign with us: ✅ CC creatives help scaling budget and keeping the CPO at the $90 level ✅ Male content creators performed better than female creators ✅ Multiple creators per video perform less than single creators. Exception: the conversational ad between two female friends performed well ✅ “Confusion of choice” and “showing delivered products in a native selfie perspective” are good opening hooks ✅ Ad angles around “How the quiz works”, “quality and health focus”, “overwhelmed by options” perform the best ✅ Boomerangs don’t perform well ✅ For the CTAs it seems like a clear message at the end like “Take the quiz” or “It will change your life” are good conversion drivers. Always include a CTA. ✅ Short copy performs better than medium length copy ✅ Discounts: no clear takeaways, it seems like “no discount” performed similarly well to 30% discount. ✅ Video duration: medium length videos (20-40 seconds) made up for the majority of winning creatives Ever since working with them in 2021, the vitamin brand has come back for 2 more rounds of content. If you haven’t checked them already, you can take their vitamin quiz through this link: www.vitable.com.au

Editing content for the world's biggest brands can be frightening; as creativity is subjective. When taking and receiving feedback at CC, we like to follow the following: 1. Remind yourself you don't have the full picture 2. Point out the positives 3. Embrace the opportunity to learn 4. It's not about you 5. We are building a community