Hot dawg I had fun hanging out with ya on the fun-shop last week. The replay is LIVE and in the classroom for $9. It includes: 1. The recording of the workshop that walks you through how to find and validate a SaaS idea without coding 2. The exact landing and checkout page we use to get customers to buy - even if we have no product 3. The "converts like crazy" checkout page that covers our ad spend And 4 Bonuses: 1. My personal list of pre-validated SaaS ideas that you can steal and build - they all have a huge market, low infra costs and solve a simple job to be done 2. The exact Landing Page, Checkout Page and Thank You Page templates - just fill in your info and launch 3. The SaaS Validation Scorecard - the document we use to validate our SaaS ideas I waffled back and forth on giving this replay away for free, but I feel it would be a disservice to you to NOT charge at least something - you'll value it more and take action when there's a little skin in the game. Grab it here: https://www.skool.com/saas-validation-lab-4279/classroom/a81d5c14?md=4b39d611da2e4000abc5d3a1b0452a4a

This Thursday, I'm hosting a little get-together on Zoom where I'll show how we are validating SaaS ideas with paying customer before we generate any code. We use a 2-page website, a brand new FB ad account and $300 in ad spend. Our goal is to sell $200 of a SaaS that doesn't exist. You don't need any FB ad experience or fancy marketing apps or tools. Just an open mind and a desire to build a little SaaS biz that pays all the bills. Would love to have you join us! Grab your spot here: https://krall.co/validation-funshop There's no cost to join and watch live - but I'll have a "pay whatever you think it's worth" option at the end with a couple extra bonuses if you like what you hear and you want some help finding your validated SaaS idea and launching it.

(But there is a catch... read carefully) 👇 Let’s kick the NY off with one of the wildest auctions I’ve ever done. 🛑 This one is a bit different because the stakes are way higher. Last time, I helped the winner find a profitable SaaS idea, validate it, then use an LTD to get customers every day with 5 hours a week maintenance. But they still had to build the SaaS. This time, I want to do exactly the same thing **PLUS build the actual software for you.** I’m talking about my internal dev team taking your idea, coding the MVP, and handing you the keys to a functional product. -----------HERE IS THE DEAL:----------- My team is expensive. I can’t give away 100 hours of dev time for $50. So, this auction has **Two Levels of 🥇 Victory**: 🏅🏅 Gold Level - The "Growth Partner" (Any winning bid under $6k) If the auction ends below $6,000, the winner gets: ✅ Unlimited support from me to find your SaaS idea, validate it before you build and then scale it to profitability (more details on what this means below) ✅ The full Validation + SaaS in a Weekend Launch System ✅ Access to all templates, landing pages, and AI agents (Value: $10,000+) 🥇🥇🥇 Platinum Level: The "Total DFY Build" (If the bid hits $6,001)** 🚨 THIS IS THE GOAL. If the bidding crosses the $6,000 mark, I am UNLOCKING the Dev Team. The winner gets everything in Level 1, PLUS: 🚀 Unlimited VIP 1-1 coaching from me (video, text, voice) 🚀 *WE BUILD YOUR MVP.** 🚀 We handle the tech stack. 🚀 We build the features. 🚀 You get a turnkey SaaS ready to sell. -----------THE MATH:----------- A custom SaaS build usually costs $15k - $25k (minimum). If this auction hits $6,001... you are getting a complete software build for ~70% off. 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 BONUS UNLOCKS: 💰 Bid hits $8,000: - 3 months of unlimited async developer support (bug fixes, security updates, monitoring, scalability) 💰 Bid hits $10,000: - 3 months of unlimited async developer support (bug fixes, security updates, monitoring, scalability)

The local SaaS graveyard is overflowing with every software product you can imagine. And many of them are better in EVERY way than their top competitors. Take usemevo.com. Bought this bad boy a few months ago, and now their home page redirects to a Github repository. I loved Mevo. Generated a lot of leads with it. Would have gladly paid more for it. Now they're giving it away for freezy! I bet the gas station employee at the local 76 station could no-code a Mevo clone in a couple of week during his break, using Claude no-code. And Mevo's competitors were raking in millions... So why is making money from SaaS... Predictable, consistent, scalable revenue... So D$MN hard? I'm sure there are many reasons, but the one that stands out to me the MOST? A "developer" brain works very differently from a "sales" brain. The computer chip in my iphone 14 is an incredibly complex and efficient "engine". To me, it's basically magic. But if I replace the engine in my Mazda with my iPhone chip, I'm going to have a heck of a time getting to my local Mensa meeting. It's the wrong "engine". There are some freakishly competent folks out there who have a developer brain AND a marketing brain...but there about as common as an 8 legged bulldog. The rest of us are stuck with our regular competent brains, thinking if we just pour enough gas into our iphone "engine" it'll take us where we wanna go. Neither brain type is "wrong" or "better", they're just different. That's why I love the Lifetime Ladder Method so much, and why I'll shout from the rooftops that it's the solution to NOT having a 8 cylinder marketing and sales brain. You don't need to be an expert in sales, marketing, copywriting, cold messages, closing techniques if you have something everyone wants AND you know how to get it in front of them. Our basic messaging is: Why pay $29/mo for Bitly when you can get everything Bitly has (and more) for $37, one-time? The offer does all the heavy lifting.

It's a the Self-Liquidating Offer. Let me ‘splain: (this isn’t theory btw, there are founders in this group using this same strategy) You structure an initial offer—usually a cheap Lifetime Deal—that offsets your ad spend to acquire the customer. You spend $47 on ads. You sell a $47 starter package. Net cost to acquire a new customer = $0. Why would you want $0 profit? Because in SaaS, cash flow is the killer. Most founders spend money on Day 1 and wait 12 months to break even on subscription revenue. A Self-Liquidating Offer gives you "Zero-Day Payback." If your funnel breaks even instantly, your ad budget is theoretically unlimited. You are acquiring thousands of qualified buyers for free. 👉The goal isn't profit on the first sale; the goal is to build a list of buyers. One thing will always be true: buyers buy. And they buy more than none buyers. Once they are in your world, the real game begins. You upsell to ARR plans with pro level features, or comp products. The front end breaks even so the back end can build the empire. On average, the founders we work with break even on week 2. By week 6 they are profitable, usually 1.4-1.8x ROAS. That means for every $500 they spend (usually daily), total profit is $400. That’s daily, not weekly. And that doesn’t include the monthly promos we run to the list of customers. And boy do they buy.