28d • General discussion
The holy grail of SaaS growth isn't a low CAC.
It's a the Self-Liquidating Offer.
Let me ‘splain:
(this isn’t theory btw, there are founders in this group using this same strategy)
You structure an initial offer—usually a cheap Lifetime Deal—that offsets your ad spend to acquire the customer.
You spend $47 on ads.
You sell a $47 starter package.
Net cost to acquire a new customer = $0.
Why would you want $0 profit?
Because in SaaS, cash flow is the killer.
Most founders spend money on Day 1 and wait 12 months to break even on subscription revenue.
A Self-Liquidating Offer gives you "Zero-Day Payback."
If your funnel breaks even instantly, your ad budget is theoretically unlimited. You are acquiring thousands of qualified buyers for free.
👉The goal isn't profit on the first sale; the goal is to build a list of buyers.
One thing will always be true: buyers buy.
And they buy more than none buyers.
Once they are in your world, the real game begins.
You upsell to ARR plans with pro level features, or comp products.
The front end breaks even so the back end can build the empire.
On average, the founders we work with break even on week 2.
By week 6 they are profitable, usually 1.4-1.8x ROAS.
That means for every $500 they spend (usually daily), total profit is $400.
That’s daily, not weekly.
And that doesn’t include the monthly promos we run to the list of customers.
And boy do they buy.
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The holy grail of SaaS growth isn't a low CAC.
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