Let me know if this sounds familiar... You just finished building your MVP, and you're ready to launch your SaaS to the world... Wohoo!! Then.... Month 1-3: You go all-in on SEO 📈. Nothing happens. Month 4: You pivot to Facebook Ads 💸. You lose money. Month 5: You start planning a YouTube channel 🎥, convinced this is the one. Also Month 5: You realize you hate being on camera, so you try AI Avatars. Also, Also Month 5: You realize AI avatars suck. 😤 This cycle of trying a channel, having it fail, and moving to the next one is exhausting. It's one of #1 reason founders burn out on marketing and go back to what they know: developing more features. Here’s the insight that will save you years of struggle: The problem isn't the channel. It's the offer. If you write a song nobody likes, it doesn’t matter if you play it on a piano or a guitar. The song is still the problem. A hit song? It sounds good (sometimes even better) when you strip out all the instruments! Your product is the song. Your marketing channel is just the instrument. Instead of trying to find the perfect instrument? First, focus on writing a hit song—a validated offer that people have already proven they will pay for. When you have that, "selling" and marketing will happen even when you're not trying.

(But there is a catch... read carefully) 👇 Let’s kick the NY off with one of the wildest auctions I’ve ever done. 🛑 This one is a bit different because the stakes are way higher. Last time, I helped the winner find a profitable SaaS idea, validate it, then use an LTD to get customers every day with 5 hours a week maintenance. But they still had to build the SaaS. This time, I want to do exactly the same thing **PLUS build the actual software for you.** I’m talking about my internal dev team taking your idea, coding the MVP, and handing you the keys to a functional product. -----------HERE IS THE DEAL:----------- My team is expensive. I can’t give away 100 hours of dev time for $50. So, this auction has **Two Levels of 🥇 Victory**: 🏅🏅 Gold Level - The "Growth Partner" (Any winning bid under $6k) If the auction ends below $6,000, the winner gets: ✅ Unlimited support from me to find your SaaS idea, validate it before you build and then scale it to profitability (more details on what this means below) ✅ The full Validation + SaaS in a Weekend Launch System ✅ Access to all templates, landing pages, and AI agents (Value: $10,000+) 🥇🥇🥇 Platinum Level: The "Total DFY Build" (If the bid hits $6,001)** 🚨 THIS IS THE GOAL. If the bidding crosses the $6,000 mark, I am UNLOCKING the Dev Team. The winner gets everything in Level 1, PLUS: 🚀 Unlimited VIP 1-1 coaching from me (video, text, voice) 🚀 *WE BUILD YOUR MVP.** 🚀 We handle the tech stack. 🚀 We build the features. 🚀 You get a turnkey SaaS ready to sell. -----------THE MATH:----------- A custom SaaS build usually costs $15k - $25k (minimum). If this auction hits $6,001... you are getting a complete software build for ~70% off. 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 BONUS UNLOCKS: 💰 Bid hits $8,000: - 3 months of unlimited async developer support (bug fixes, security updates, monitoring, scalability) 💰 Bid hits $10,000: - 3 months of unlimited async developer support (bug fixes, security updates, monitoring, scalability)

The local SaaS graveyard is overflowing with every software product you can imagine. And many of them are better in EVERY way than their top competitors. Take usemevo.com. Bought this bad boy a few months ago, and now their home page redirects to a Github repository. I loved Mevo. Generated a lot of leads with it. Would have gladly paid more for it. Now they're giving it away for freezy! I bet the gas station employee at the local 76 station could no-code a Mevo clone in a couple of week during his break, using Claude no-code. And Mevo's competitors were raking in millions... So why is making money from SaaS... Predictable, consistent, scalable revenue... So D$MN hard? I'm sure there are many reasons, but the one that stands out to me the MOST? A "developer" brain works very differently from a "sales" brain. The computer chip in my iphone 14 is an incredibly complex and efficient "engine". To me, it's basically magic. But if I replace the engine in my Mazda with my iPhone chip, I'm going to have a heck of a time getting to my local Mensa meeting. It's the wrong "engine". There are some freakishly competent folks out there who have a developer brain AND a marketing brain...but there about as common as an 8 legged bulldog. The rest of us are stuck with our regular competent brains, thinking if we just pour enough gas into our iphone "engine" it'll take us where we wanna go. Neither brain type is "wrong" or "better", they're just different. That's why I love the Lifetime Ladder Method so much, and why I'll shout from the rooftops that it's the solution to NOT having a 8 cylinder marketing and sales brain. You don't need to be an expert in sales, marketing, copywriting, cold messages, closing techniques if you have something everyone wants AND you know how to get it in front of them. Our basic messaging is: Why pay $29/mo for Bitly when you can get everything Bitly has (and more) for $37, one-time? The offer does all the heavy lifting.

It's a the Self-Liquidating Offer. Let me ‘splain: (this isn’t theory btw, there are founders in this group using this same strategy) You structure an initial offer—usually a cheap Lifetime Deal—that offsets your ad spend to acquire the customer. You spend $47 on ads. You sell a $47 starter package. Net cost to acquire a new customer = $0. Why would you want $0 profit? Because in SaaS, cash flow is the killer. Most founders spend money on Day 1 and wait 12 months to break even on subscription revenue. A Self-Liquidating Offer gives you "Zero-Day Payback." If your funnel breaks even instantly, your ad budget is theoretically unlimited. You are acquiring thousands of qualified buyers for free. 👉The goal isn't profit on the first sale; the goal is to build a list of buyers. One thing will always be true: buyers buy. And they buy more than none buyers. Once they are in your world, the real game begins. You upsell to ARR plans with pro level features, or comp products. The front end breaks even so the back end can build the empire. On average, the founders we work with break even on week 2. By week 6 they are profitable, usually 1.4-1.8x ROAS. That means for every $500 they spend (usually daily), total profit is $400. That’s daily, not weekly. And that doesn’t include the monthly promos we run to the list of customers. And boy do they buy.