17d • General discussion
Why is making $$$ from SaaS so d#mn hard?
The local SaaS graveyard is overflowing with every software product you can imagine.
And many of them are better in EVERY way than their top competitors.
Bought this bad boy a few months ago, and now their home page redirects to a Github repository.
I loved Mevo. Generated a lot of leads with it. Would have gladly paid more for it.
Now they're giving it away for freezy!
I bet the gas station employee at the local 76 station could no-code a Mevo clone in a couple of week during his break, using Claude no-code.
And Mevo's competitors were raking in millions...
So why is making money from SaaS...
Predictable, consistent, scalable revenue...
So D$MN hard?
I'm sure there are many reasons, but the one that stands out to me the MOST?
A "developer" brain works very differently from a "sales" brain.
The computer chip in my iphone 14 is an incredibly complex and efficient "engine". To me, it's basically magic.
But if I replace the engine in my Mazda with my iPhone chip, I'm going to have a heck of a time getting to my local Mensa meeting.
It's the wrong "engine".
There are some freakishly competent folks out there who have a developer brain AND a marketing brain...but there about as common as an 8 legged bulldog.
The rest of us are stuck with our regular competent brains, thinking if we just pour enough gas into our iphone "engine" it'll take us where we wanna go.
Neither brain type is "wrong" or "better", they're just different.
That's why I love the Lifetime Ladder Method so much, and why I'll shout from the rooftops that it's the solution to NOT having a 8 cylinder marketing and sales brain.
You don't need to be an expert in sales, marketing, copywriting, cold messages, closing techniques if you have something everyone wants AND you know how to get it in front of them.
Our basic messaging is: Why pay $29/mo for Bitly when you can get everything Bitly has (and more) for $37, one-time?
The offer does all the heavy lifting.
Sure, you need so show WHY it's better than Bitly (that's where the sales page comes in).
But it's hecka lot easier to sell something when you have a good (dare I say "GreaT" offer.
A free trial isn't a great offer.
It used to be good when everyone else was charging thousands of $$ and WASN'T offering free trials.
You still have to get them to actually use the product, see the value, convert AND stick around long enough to cover your CAC.
That's a lot of skills you need to either learn and master OR hire for.
But that takes time, money and dedication - something we don't have a lot of (especially if it's something you're not interested in).
If you're tried of getting your iphone engine to get the wheels moving on your Mazda, might be worth trying a different engine?
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Why is making $$$ from SaaS so d#mn hard?
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