Let’s clear this up once and for all: If your offer changes lives, it’s your responsibility to sell it boldly. The fear of “sounding salesy” is what keeps great coaches broke while mediocre ones rake in sales with half the integrity. If you feel awkward, hesitant, or like you’re pushing…It’s probably because you’re still trying to convince instead of communicate with conviction. And that shifts the moment you decide: ➡️ I’m not selling—I’m SERVING. ➡️ This isn’t pressure—it’s leadership ➡️ I’m not manipulating—I’m offering someone the chance to change their life. When you believe deeply in your offer, your energy changes.You don’t sound desperate.You don’t chase.You don’t shrink at the close. Instead, you show up with clarity, calm, and certainty. Because here’s the truth: 👉 If you know your program creates real results… 👉 If you’ve seen clients walk away with freedom, peace, clarity, health, or income… 👉 If you know someone is struggling with a problem you can solve… If you know that…And you withhold it out of fear of what they might think? You’re prioritizing your own discomfort over their breakthrough. And that’s the real disservice.

Have burning 🔥 questions about your sales? Today, Sales Dojo members from Skool get access to SalesRX, our LIVE Q&A with Black Belt level sales coaches and community members to help time-collapse your learning. This is TODAY (Tuesday April 29th) at 1pm EST. Use THIS LINK to Enter the Dojo for SalesRX: https://us02web.zoom.us/j/83469080297 See you there!

If you don't put in the repetitions, you'll NEVER be successful. Here's author of Atomic Habits, James Clear, to prove the point. Comment DOJO if you want to step in to the SOS Dojo for a LIVE session.

Love the Sales Dojo Sessions. Thanks Joe for allowing us to attend. For anyone that hasn't attended. Highly recommend you take advantage of these sessions he is letting us attend. GOLD.

Think of your closest relationships. How much fun do you have with these people? I've shared gut busting laughter with politicians, in-laws, clients, even nuns and priests! (And growing up catholic, nuns and priests can be a tough crowd!) Here's the thing: Everyone loves to feel good. Do sales an humour mix? Yes, as long as you are not laughing at someone else expense. Situations can be funny and every human on this planet can share relatable stories. I recently had a member of our live sessions call me JODA. I found it funny and made this mash up photo. Do sales and humour mix? I say yes, as long as it's authentic to your personality. What do you think?