I’m a big advocate for leveraging old leads, and I use a calendar with my ATS to keep track of everyone I connect with for follow-ups. If a driver seems ready but I don’t have an immediate opportunity, I schedule a follow-up for 2-3 weeks later. For drivers with backgrounds that will clear soon, I set reminders for 30 days before their issues fall off. If a driver takes another job, I follow up in 3-6 weeks to check in and see if they’re still interested in what I have to offer. This approach allows you to start each day with 30-70 follow-ups. As you build rapport, these drivers will get to know you and refer others to you because you’re consistently checking in and showing them that you have options. I also make it a point to take personal notes about my drivers—like their hobbies or family details, along with what we spoke about on our calls. This personal touch makes it easier to show them how switching jobs can benefit them. For example, if they’re considering one of my better-paying positions, I can highlight how the extra cents per mile can help them afford that new Harley they’ve been eyeing, even if it means being out longer and home more often. By building these relationships and understanding their needs, we can create opportunities that, in turn, create a valuable recruiter/driver relationship!

We contact a lot of drivers every day! That's what we are best at! Well, don't forget that every driver is being contacted by a lot of recruiters from a lot of companies every day, as well! How do you get that driver to remember who you are? Here are a couple ways: Your email should have a footer with YOUR contact information in it. Take a little time to put together your signature that you can attach at the end of every communication: use a professional picture, your name, email, phone number, and title (THINK BIGGER THAN "RECRUITER." Get creative with something that reminds them you are not a normal recruiter pulling for one company. Maybe: "Elite Driver Placement" or "Strategic Driver Placement Partner" Attach your signature to every communication you send. It gives them your contact info right there. If you have to hunt for your number, do you think a driver can find it? Or will they even take the time to look for it? NO. Your contact info should be on every EMAIL, TEXT, VOICEMAIL, AND MESSAGE you leave. You are missing out on potential hires if you do not!

Drivers (or leads for any type of job) who speak to a recruiter the same day they apply are nearly 2x more likely to show up to orientation. Wait until tomorrow? Hire probability drops 30–40%. Wait 3 days? Most never convert. Speed isn’t pressure. Speed is clarity. Speed matters!!!

"Most recruiting teams do not have an ad problem; they have a clarity problem. Drivers are not confused. They are filtering." No one cares about an inspection bonus or unrealistic outcomes being promised in your ad. You need clear, transparent ads. If you post an amount, then make sure you "up to" or the "top earners make" etc. A GREAT way to write your ad is to just ask yourself this: "What's your elevator pitch to a driver? Why would you want to drive for _____?" Then answer it in an ad format for yourself. If you can't answer it yourself, then you will have a rough time getting drivers from it.

Lots of companies hold Monday Orientations, which means your drivers will be traveling over the weekend to get there. Friday is a big day to confirm that your driver has had contact with the transportation coordinator, has bus/train/uber information, and that they are clear on times and what they are expected to do. I always walk my drivers through checking confirmation codes on their phones, bus/plane schedules and tickets, and answer any questions they may have. If I don't know the answer, I make sure to contact the transportation coordinator to get them answered! This is why it's so important to make sure everything is confirmed on Friday, while everyone is still working!!" CONFIRMATION FRIDAYS!!!!