The first draft of your copy will most likely always be rubbish, especially if you’re just starting out, but that's okay... After all the magic happens in the editing/rewrite. But how exactly do you edit your own copy? Here are 3 levels of copy edits (all serving a different purpose) that will help you turn your uninspiring block of text into gospel: 1. Value Edits This is the most important level of editing that you must do before jumping to the other levels of copy edit. In this level of editing, we ask ourselves… - Is the idea good enough? - Are the arguments presented strong enough? - Is lead compelling enough? - Is the middle section of the copy interesting enough? To sum it all up, it is the level of editing that ensures your copy is unique and valuable. (which means you also have to ask yourself, is your copy unique and valuable for the readers?) Here are some tips on how to value edit: Tip #1: The moments your readers think that they’ve seen or heard your copy before, you’ve lost them. So, make sure you’re able to answer all the questions above. Tip #2: Take a look at the copy you’ve written and see if you can frame it as something that is new. A common way to use this technique is by taking your experience (or the person who you’re writing for) and framing the product/service you’re selling as something that came from your/their experience. Tip #3: Systemize and package your ideas so that whatever product or service you are selling sounds exciting and new. Take regular claims and benefits and turn them into a system. Example: “You can lose weight by cutting food and exercising” → “You can shed buckets of fat with my unique shin bone method in less than 44 days!” People want inherently valuable things. By doing a value edit, you double-check to see if what you’re selling is valuable for them or not. 2. Functional Edits In this editing phase, you are going to check your copy to make sure that each section in your copy is doing what it’s intended to do to make a strong argument and convince the readers.

Hi, for practice, I wrote some bullets. The brand offers a traction spray for better grip for athletes (https://edgespray.com/) Here's what I wrote: - More movement. More speed. More wins.   - Never exit the game with a “grip excuse.” Spray 2-3 times per shoe, and you're never leaving the court unguarded UNTIL the final whistle!  - Ditch moisturizers, traction mats, and wet towels! (This traction spray works FLASH-LEVEL fast, giving you instant traction in LESS than a minute.) - Dries instantly, even before your feet hit the ground. - No more scraping off your soles to remove residue buildup or stickiness! Our sole grip spray is a non-toxic formula that’s easy on your soles and keeps you game-ready. - More grip, fewer slips! Athletes who use our spray say, “They do not skid or fall like they used to." - Serious athlete? Our traction spray is trusted by the world’s most renowned athletes, including USA Olympian Nick Itkin, volleyball player Dane Hillis, Jordan Kilgaon (the World’s No. 1 Pro Dunker), and many more. You, too, deserve the best for your gameplay. - Get a 25% better grip and movement—no matter what you wear. From Nike Kyries to basic budget trainers, our scientists have tested the EDGE traction spray on 15+ different sneakers and 10+ indoor gaming courts. The result is only better control and agility. 

Hello copywriters :) ♡ I have a question please... As beginner copywriter where can I find the B2B emails copy ? And thank you

Hi, Wrote another short ad for practice. It's a brand that sells spray bottles for better grip. Would love your feeback. Ad: Get instant shoe grip WITHOUT wiping your soles with wet towels before every game. EDGE® Sole Grip Spray enhances your rubber soles’ traction by 25%, so you have more confident footwork than your competitors. One bottle lasts up to 15-20 NBA games. CTA: I’m ready to kill the next game