@Shannon Boyer I stand corrected. I don’t think free groups are showing up on Skool's FB ads after all. Everyone I've clicked on through the day is a paid group. There we go.

This post is part of the Skool Discovery & Growth Boost Tips Series. My goal is simple - help Skool group owners get found, and turn more visitors into members. -- A clever group name can be memorable. But to a cold visitor, it can also mean absolutely nothing. 😅 Names like: ❌ The Freedom Hub ❌ Next Level Circle ❌ The Catalyst may sound good to the owner, but they do not clearly tell people what the community is about. That does not mean you must throw away your brand name. It means your Group Card and About Page need to do more of the explaining. For example: 🧭 OBB1 Community Navigator “OBB1” is the brand. “Community Navigator” adds identity. But the Cover Image and Group Description still need to explain who the group is for and what result it helps create. And this is where the About Page comes in. The group name is only the first signal. Once someone clicks, the About Page has to continue the same message. A clear path looks like this: - Group name - creates the brand and identity - Cover Image + Group Description - explain who it is for and why it matters - About Page - builds trust and helps the visitor decide whether to join These parts do not need to repeat the same words. But they should tell the same story. Because when the name suggests one thing, the Cover says another, and the About Page opens with a different audience or outcome, the visitor has to work too hard to connect the dots. A simple check: Show your Group Card and About Page to someone unfamiliar with your business. Can they quickly tell: - who the group is for? - what it helps them achieve? - why they should click? - why they should join? When the name is clever, the rest of the message needs to be extra clear. Clear usually earns the click before clever gets the chance. -- 🐬 Curious how well your About Page turns visitors into members? 👇 Comment AUDIT and I'll run a free DFY audit of your About Page copy and visuals. I'll share your score, the #1 conversion fix I'd make first, and a link to your full audit here in the thread - so you and other Skoolers can learn from the feedback too.

I am now paying for two Chrome extensions. In the past, I have recommended Skooly (and I still do! See my referral link here). There are a million and one different things that you can do with Skooly to help you run your community and the post scheduler has made my life amazingly more simple. @Joe DeFilippo is also an amazing guy with the most incredible customer support. However, I am not someone who is at the stage in my business (or my tech abilities) where I need everything that is on offer. What I did need was something with an at-hand interface that was easy to navigate as well as a CRM that I would actually use - because a tool is only as good as the person who uses it. And this is what I found in Panda (which I also highly recommend). @Claudio Campobassi has gone to incredible lengths to ensure that this program respects your data privacy and also supports your productivity. So, am I flipping? No. But I am recognizing that there are different things that I need to meet my different needs. What will meet your needs will be different from what meets my needs, but I strongly support both of these programs and encourage you to check them out and determine which one is the best for you. 😊 Much love to everyone!

Well, @Faith Adebayo our moderator extraordinaire would tell you millions because we are a public group and we get indexed by both search engines and AI "things" like ChatGPT and Claude, but just this last month, we had more than 9,000 visitors to the community. How cool is that?!?!?! Oh, and we are getting dangerously close to hitting the 2k mark of genuine Skool group owners as members! Know anyone you might want to refer????

I posted every day for two months, and the community was fine. Then I left a bit of space in the feed, and something shifted that I wasn't expecting. For the record, I still post every day. That's just how I'm wired. But what I found out is that it's got nothing to do with why the community works. When I started leaving more space in the feed, members began filling it. Not because I asked them to, just because there was room. The conversations got more interesting. It felt less like a newsletter with a comments section and more like an actual community. I've heard versions of this from other community owners since. One person posted daily for nine months straight, took five days off, and said, despite the short-term dip, they'd do it again just for what it did to their headspace. Someone else uninstalled their apps for a couple of weeks just to see what happened. The world didn't end. Surprisingly, members were really understanding. They came back feeling lighter and more present than they had in months. So, check this out. What I think is actually happening is that constant posting can mask the thing you're not dealing with. When you create space, you find out whether the community was genuinely working or whether your activity was just filling the silence. Post every day if that's your thing. Just don't assume your members need you to. If you're running a Skool community and trying to figure out what's actually driving growth versus what's just keeping you busy, that's what we work on inside the Skool Monetisation Lab. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab