I'm currently in a very competitive space running against some very large budgets in B2B SaaS. Current IS is around 10-15%. With IS that low, I'm not getting the quality converting traffic. I'm just getting the scraps leftover from my competitors. I'm wondering if it would make sense to focus on computers only and exclude mobile and tablet since our higher quality conversions come from computer. If I can get my IS up to 30-40% on computer, the quality of the traffic should be much higher and CR's should increase. Anyone have any thoughts on this?

Hi, everyone Two weeks ago I launched the campaign with manual CPC. It converted very well, 33 conversions during this period. Than within a long discussions and debates it was switched to maximize conversion with tCPA. And now the campaign doesn't reach even 1 single impression. Probably the algorithms required more time or what else can have an impact for previously performing well campaign? Thanks in advance!

https://support.google.com/google-ads/answer/14506789 "Responsive search ads can now show one headline when it’s predicted to improve your performance. As part of this change, a headline will now be eligible to show at the beginning of description lines."

is it good practice ?

Anyone ever use the HTML5 banners kinda hidden at the bottom when you create a new ad? I've never used them. I always forget about them. How do they perform compared to any other image you upload? Also, I'm not a graphic designer, sorry if this question is not making a lot of sense.