If you're generating leads and building a wait-list for your group, or actively enrolling members in a free tier and looking to get more paid upgrades are you leveraging email as effectively as you'd like to? If not, I can help. You've probably read the stats about great email sequences generating returns in the 30-40:1 range but probably never experienced the thrill of having to turn your phone's notifications off because Stripe's pinging so often it's draining your battery. I'd like to help make that experience a reality for you. I'm restarting my direct response copywriting business, and looking write (or fix) 3-5 business' email sequences in return for a before and after case study. My experience is heavily biased towards online coaching and info products - anything from freemium or low ticket offers upto $10-25K yearly programs and masterminds. So if you'd like an 8-10 email sequence written, email marketing automations configured and a sanity (and conversion rate optimization) check on your landing page or primary sales page, let me know! Comment below or reach out directly and let's get the process started.

Ask 7 different gurus and you'll get 7 different opinions. Here are two of them: A) Funnel software Social post scheduling software An email service provider A website Landing pages Opt-in pages Lead magnets Evergreen webinars Upsells Tripwires One time offers (OTOs) Instagram + Manychat plus YouTube or B) Nothing - just your Skool community and a killer About page . . . . . Both are DEAD wrong. You CAN have all of list A)... but you don't HAVE to. And B) is putting all your eggs in one basket and leaving money on the table. BIG TIME. On August 26, come get the no bullshit list. The "once you've picked your niche, created the offer, and posted 'til your soul hurt" list. The "Wait, I Need WHAT Now?!" list. 2pm Eastern. See you there!

When people hear “monetize your Skool community,” they often immediately think: How much should I charge per month? That is one way to monetize a community. It is not the only way. A $27 community that consistently generates ideal clients for a $2,000 service might be far more valuable than a $99 membership with constant churn. A free community that shortens the path from discovering you to trusting you enough to buy could be doing an incredibly valuable job. A paid community that keeps existing customers connected to your business longer can create revenue without needing to constantly find new people. The membership fee is only one number. I want you looking at the whole business model. Inside the Build Lab Standard Tier, we figure out how your community can intentionally contribute to your business rather than assuming the goal is simply to charge the highest monthly price possible. Join us today! Upgrade to annual and get a strategy hour to make sure you are starting off on the right foot as well as save 39%!

Your About Page has one important job: Help the right visitor quickly understand your community, trust what you offer, and decide whether to join. For this Bonanza, I’ll personally review your About Page copy + visuals and give you: ✅ What I’d keep 🔎 What I’d test first Short, practical, and specific to your page. 👇 Comment DFY and I’ll take a look.

My free and paid communities just hit #1 and #2 in Skool Discovery for three different search terms. A month ago they weren't ranking for any of them. Here's the thing, though: getting found was actually the second problem I had to solve. Because you can get all the Discovery traffic in the world, but if your community attracts wrong-fit members, you end up serving a huge free audience that was never going to buy anything from you. Findable isn't enough. You have to be findable to the right people. So before I touched my keywords or my About page, I dialed in my brand voice. And here's the thing I see people get backwards about brand voice constantly: Everyone thinks brand voice means "getting my AI to sound like me." But the reason your voice resonates with your right-fit members is that you're actually speaking in THEIR voice. Their words. The vibe they need those words delivered in. Think about it… a coach serving survivors of narcissistic abuse and a coach hyping up a sports team could be teaching similar mindset tools, but the voice that makes one audience feel safe would completely lose the other. Neither voice is "wrong." Each one is dialed to who it's for. You already do this instinctively on calls with your people. You just haven't captured it in writing yet. That's what I did for my community: I studied how my ideal members talk about what they're looking for, then mirrored that language everywhere: keywords, About page, Discovery description, all of it. That's when the rankings moved. And more importantly, the right people started joining. I'm now teaching this whole process in a free live quest inside my Kind Copy Movement community, Aug 31–Sep 6 👉 Brand Voice Clarity Quest: Skool Edition. You'll dial in your brand voice, then use it to make your membership findable to the exact members you actually want.