We have hump day… We have Friday. Yay… Now we have a typical Tuesday! So every Tuesday I wake up and say “good morning @Jen Hill Myers … yes, I know what my client is doing! And I know what they were awake at 2 AM searching for!” Yeah Living rent free in my head. But at least it’s not an interloper! 😂 The typical Tuesday thought definitely earned its place each week because it makes certain that I am serving my client in the best possible way Seriously, that Northstar session from yesterday at the Soulful Marketing Magic Summit is just the appetizer course for the suit two nuts posh meal of the signature offer program. The summit is still live and you have until Friday to watch the replay of her fabulous session and all the others, including mine. Join the summit inside The Kind Copy Movement or Happy Tuesday!

Gentle readers of The Classifieds, It has come to this author's attention that somewhere on this very platform, marketers are still using countdown timers set to "mild cardiac event," writing "LAST CHANCE" for the fourth consecutive last chance, and sending emails that begin with "Hey [FIRST NAME]" and somehow go downhill from there. 😭 This author is 𝘢𝘨𝘩𝘢𝘴𝘵. This author needed a fainting couch. This author has since recovered and brings you the antidote. 𝗧𝗵𝗲 𝗦𝗼𝘂𝗹𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 𝗦𝘂𝗺𝗺𝗶𝘁🌙✨ 📅 August 3–10 📍 Inside the Kind Copy Movement (a free Skool community) 🚪 Doors open July 31 💛 Hosted by Jen Hill Myers and Katya McEwen 💸 𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝘃𝗲: 𝗳𝗿𝗲𝗲. (Not "free but there's a high-pressure webinar pitch lurking in the shadows like a disgraced viscount" free. 𝘍𝘳𝘦𝘦-free.) For one full week, an alarmingly talented lineup of speakers shall reveal how to market with empathy instead of pressure. How to grow your audience and sell your offers without selling your soul, your dignity, or your firstborn's naming rights. Attendees shall enjoy: ✨ Live sessions all week (the calendar holds the full schedule, for those who enjoy a good snoop) ✨ A trove of prerecorded talks unlocking August 3 and available all summit long, so you may watch at 2am in your dressing gown, eating cheese directly off the block. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘫𝘶𝘥𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳 𝘩𝘢𝘴 𝘥𝘰𝘯𝘦 𝘸𝘰𝘳𝘴𝘦. ✨ The kindest marketers on all of Skool, who will welcome you so warmly you may briefly wonder what they want from you. (Nothing. That is the entire point. Unsettling, isn't it?) The doors open July 31, and this author must insist you not dawdle. Society abhors a latecomer, and the good seats are metaphorical but the FOMO is very real. 👉 Claim your seat: https://www.skool.com/kindcopy/about Yours in delicious anticipation, Lady Whistledown 🪶 (ahem... @Jen Hill Myers and @Katya McEwen )

I watched Dirty Rotten Scoundrels in the theatre today. And I have not stopped thinking about one song since the curtain went up. “Give Them What They Want.” It’s sung by Lawrence, a smooth, silver-tongued con man who makes his living charming wealthy women on the French Riviera. His entire method is simple. He figures out what each woman is dreaming of, a prince, a hero, a fantasy, and he becomes it. He gives them what they want. And sitting there in the dark, I thought… oh no. He understands marketing better than most heart-centered entrepreneurs I know. Stay with me, because I promise this lands somewhere good. Here’s what I see all the time in our world of healers, coaches, readers, and creatives. We market what people NEED. “Heal your inner child.” “Rewire your subconscious patterns.” “Do the deep shadow work.” All true. All important. All the actual transformation. And almost nobody buys it. Because nobody wakes up at 2am thinking “I really need to rewire my subconscious patterns.” They wake up thinking “why can’t I charge what I’m worth” or “why do I freeze every time it’s time to promote my offer” or “I just want to feel excited about my business again.” That’s the want. The need is hiding underneath it. So we keep marketing the need, the audience keeps scrolling past, and then we conclude that marketing doesn’t work, or worse, that WE don’t work. Now, back to Lawrence. The reason he’s a scoundrel isn’t that he gives them what they want. It’s that he takes the jewelry and disappears. The want was bait. There was nothing behind it. You can speak to the want AND deliver the need. When someone joins my community because they want to create a beautiful oracle deck, and along the way they heal their relationship with their own intuition, find their voice, and finally believe they have something worth sharing… did I trick them? No. I met them at the door they were already standing in front of. Then I walked them into the whole house. The con artist and the honest marketer use the exact same first move. The difference is everything that happens after the yes.

Did you come to Skool dreaming of $25K months? Maybe six-figure seasons from a community-based business? I feel you. From 2009 to 2015, I was running wild, making offers, hosting hotel events, and booking clients into my in-person 1800 sq ft studio. I was getting tired. In 2016, I was looking for a better way. That July was my first $25k month ONLINE!! I remember opening my first membership, built around a $39 digital product. I added a weekly call and bundled it into a community. That generated $10k in cash within 72 hours and led to my first $25k month. ($28,158 with 722 signups) That one community scaled to a seven-figure business. That one digital product at $39 has made more than $500K all on its own. It’s still running. For the first time ever, I’ve partnered with one of my favorite Skool Growth Operators on the platform to bring you our best wisdom. She’s supported Skool Games winners to $10k months. And she was right alongside me as we added 1,000 members in just two months. We are #7 in MONEY and have held that position for months now. @Jenna Kelly has been with us the whole time. I know you can’t all hire her 1:1, so we’re offering this small-group experience with 8 weeks of clinics and support, customized to your community. Our goal is to raise $5k for your community this summer. We will show you how to make the most of your Skool tools and maximize your traffic for perfect-fit clients. Plus, wait til you experience our DM strategies and non-pushy skills for getting people to ASK YOU how they pay. Bonus: You get my $397/m VIP TIER included when you join this summer. AND my full suite CRM (normally $197/m) is included too. Are you ready for $1,188 of bonuses? Thinking you’d like my seven-figure business-building brain working alongside one of the best Skool Growth Operators out there? This SUMMER SUCCESS LAB is for you. More deets here https://byobssl.jennakelly.net/ Wondering what we’re all about? Jump into my $9 BYOB right here.

🚌Then came home and built a Skool bus... That's @Goose Dunlavey for you! And yes, he's real. And yes, he's coming to the summit. If you've spent five minutes on Skool, you already know the name. He won Skool Games. He built Wingman. He runs a free community of 12,900 builders who are actually doing the thing. But his talk isn't about tactics. It's about the thing most people quietly grieve and never say out loud What happened to the fun? What if your people bought the second you dropped something — not because of a countdown timer or fake scarcity — but because they genuinely love being in your world? That's a loyal following. And that's exactly what Goose is bringing to this stage. 🎨 How To Captivate Your Audience This one's for anyone who feels like the colour drained out of their business somewhere along the way. Goose brings it back. 📆 May 18th | 9am Pacific ➡️ Grab your free spot