Don't leave money on the table with only one offer
For a long time, I only had one offer. A big, high-ticket, high-touch option. I was leaving a TON of money on the table. I was forcing my traffic into one offer that didn't necessarily fit what they wanted or could afford. For my https://glp1launch.com/training business this is how I started a few months ago. Just the high ticket option. I missed out on a ton of MRR because I was following the advice, "Just one offer to a million." Absolutely terrible advice. If youāre only giving prospects one option, youāre missing out on massive market demand. People want choice. Thatās why you need a tiered offer. If youāre running my Pre-Sell VSL funnel (book-a-call style), hereās how it looks: - Top tier (high-touch, premium) ā this is your most expensive, highest level of access. For me, thatās my $9k Done-For-You service. - Mid / lower tier (low-touch, scalable) ā this is where most new clients land. For me, itās $297/month + $2k initiation. Low effort fulfillment, but high demand. Why it matters for me: I donāt rely on organic. I only rely on ads to generate traffic. Iām spending around $200/day right now (scaling toward $1,000/day). Having multiple tiers allows me to maximize the effectiveness of that ad spend. Most people come in at the lower tier. Thatās my bread and butter. But every so often, someone takes the premium Done-For-You option āwhich is a nice bump in cash flow, without a ton of extra effort (since my media buyer handles most of the tech + ads). And if youāre a coach, adding a Done-For-You component is a massive opportunity. That doesnāt make you an āagency.ā It just means youāve got a premium offer for the right people. Anytime you can save someone time and energy, you instantly create higher value. Moral of the story: Itās not about creating a dozen different outcomes. Itās about offering the same outcome at different levels of access. Do this, and youāll stop forcing prospects into one option and instead, youāll catch way more of the demand already in the market.