Module 1 - What is lead generation
๐ช๐ต๐ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ ๐ฎ ๐๐ถ๐ด๐ต-๐๐ฒ๐บ๐ฎ๐ป๐ฑ ๐ฆ๐ธ๐ถ๐น๐น? Every business needs leads / customers. If you are a good lead generator, then apki market mein bohot zyada demand hoti hai, because lead generation itself is a big and rare skill. ๐ Agar aap ne yeh skill seekh li, toh paisa kamane se koi aapko nahi rok sakta ๐ช๐ต๐ฎ๐ ๐๐ ๐ฎ ๐๐๐๐? A person who: - Is interested in your product or service - And has shared their contact details (email, phone, DM, form, etc.) Sirf follower ya visitor lead nahi hota. Lead = Interest + Contact Details ๐ช๐ต๐ฎ๐ ๐๐ ๐๐๐๐ ๐๐๐ก๐๐ฅ๐๐ง๐๐ข๐ก? Lead Generation means: - Potential clients dhoondhna - Unka interest create karna - Offer design karna - Content capture karna So that they can become future customers. Lead generation depend karti hai: - Kis platform se approach kar rahe ho - Kis time par approach kar rahe ho - Words / messaging kya use kar rahe ho - Konsi proofs dikha rahe ho (Portfolio, Previous client work, Testimonials) ๐ In sab cheezon par depend karta hai ke lead milegi ya nahi. ๐๐ผ๐ฟ๐ฒ ๐ฆ๐๐ฒ๐ฝ๐ ๐ผ๐ณ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ญ. ๐๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐ฌ๐ผ๐๐ฟ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ - Decide your niche - Filter clients ๐ฎ. ๐๐ฟ๐ฎ๐ฏ ๐๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป - Strong hooks - Clear headlines - Relevant offers ๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐ - Show pain points - Provide value - Explain benefits ๐ฐ. ๐๐ฎ๐ฝ๐๐๐ฟ๐ฒ ๐๐ผ๐ป๐๐ฎ๐ฐ๐ - Forms - DMs - Emails - Phone numbers ๐ฑ. ๐ก๐๐ฟ๐๐๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ๐ - Follow-ups - Education - Trust building ๐ฒ. ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐ฎ๐น๐ฒ๐ - When lead is warm - Deal closing becomes easy ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ง๐ฒ๐ฟ๐บ๐ ๐ ๐ฒ๐ถ๐ป ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐ฎ ๐๐ฎ๐ถ? Lead generation is a system jo: 1. Attention grab karta hai 2. Interest create karta hai 3. Contact capture karta hai In Simple Words: Potential buyers ko systematically businesses ke samne laana. ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐ฒ๐ฎ๐ฑ, ๐ฃ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐ & ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐๐๐: - Banda interest show kare - Contact details share kare - Form fill kare ya DM kare ๐ Is stage par buying confirm nahi hoti ๐ฃ๐ฅ๐ข๐ฆ๐ฃ๐๐๐ง: - Qualified lead - Budget clear - Need clear - Buying intent clear