I auctioned a Zoom training/workshop (low ticket) (Link to completed auction here.) (It could be just about anything low ticket really.) 250+ bids in the first hour! 115 unique bidders by the end. Post Auction OFFER: $50 to attend the Zoom with 2 Upsells. NINETY FIVE PERCENT conversion rate on $50 so far. Get THIS... Over 50% are taking the $1k upsell. NO T2s. NO T3s. NO fancy copy skills A WHOLE LOT OF FUN! 😎There are fifty-eleven THOUSAND partners who'd love to "sell" a Zoom...they may not even have an offer yet, but they may have a HUGE AUDIENCE they'd love to monetize in a REALLY COOL WAY! ...They normally do Zooms free, right? What if you opened with: (Would you be open to making $5k to $25k for doing a Zoom call?) or... ...sell more of an existing low-ticket product: (Would you add a Zoom call to your [LOW-TICKET program name] for a potential $5k to $25k?) Then let a Ronin: 👉Run the auction 👉Sell and UPSELL the bidders 👉Give 'em HALF because it's a windfall of found money If you were WATCHING... You prolly understand 90% of how to do this. If you participated, you prolly understand 95%! 💥Would you like a Zoom AMA on this for the other 5% to 10%?💥 (If nobody is into it, no worries. I've got enough to keep me busy!) 👇

**OH SHIT!!!** You have a deal, but now what do you do? Back in the late 1900s (90’s)... I was obsessed. A certifiable softball fanatic. And I LOVED playing shortstop. But there was this problem. I SUCKED! Here’s what I mean… In my mind, shortstop is the glory position. All the great ball players were shortstops. Derek Jeter, right? And who the hell doesn’t want all the glory. I sure did! Here’s where this story gets super weird. I owned a small roof repair business at the time. Was doing super well for a single dude. But I had this friend who worked at a local restaurant (Chili’s). And they had a softball team. My friend asked if I could fill in at shortstop for a Wednesday night game. Their regular guy, Joey, was nursing a sprained ankle. Heck yeah! So I went and played ball with a bunch of Chili’s servers and bartenders. It was a BLAST! I played pretty good. (I was also a kick ass hitter). They were getting ready for a big Chili’s softball tournament. 34 restaurants competing for softball glory on one Saturday in May. Which could mean playing in like seven or eight games in one day. Sign me up!!! So what did I do? I went and got a job at Chili’s. Didn’t need it. But damn did I love playing softball. I kept filling in for Joey for a few more games. But remember what I said… I SUCKED at shortstop. My problem? I was terrified of the ball getting hit in my general direction. (borrowed that line from Moneyball). But seriously…TERRIFIED. Some dudes (and dudettes)... Could seriously rip the ball. Every time the ball was pitched I’d get this knot in my stomach. Like the ball was going to split me in two. I’d miss balls that any normal person would easily catch. But then Joey came back. THANK GOD! He’s like…”Tom, why don’t you go play left field. Just don’t forget to hit the cutoff.” Fancy softball speak for…throw the ball to the shortstop when I retrieve it from left field. Youuuuu got it! So next game…the ball gets hit to left field.

We all know @Travis Sago's Rudolph story lesson. How understanding your customer's "glowing red nose" is the key to conversion. But I'm gonna tell you where I f*cked up my first 50 coffee dates... I was so focused on the CUSTOMERS being Rudolph... That I completely missed the reindeer sitting right across from me. (And I don't mean that in a mean way. Though some of my early prospects DID look slightly hooved... 🦌) Here's what I mean... That business owner you're meeting? They've got their own version of a glowing schnoz. And it ain't just about their "dead list." Sometimes it's the sales team that just quit... Leaving them handling calls at 9PM while their kid's basketball trophy collects dust. Sometimes it's the upcoming payroll they're stressed about... While their new funnel gets "reviewed" by the 47th Facebook rep this month. (Seriously, does Meta just hire new people every 12 minutes?) And sometimes... it's just the guilt of having thousands of people who trusted them... But they haven't delivered value to since Bitcoin was actually worth something. Here's the crazy part: Even though we're offering to take ALL the risk... To test something they're not using anyway... There's usually some deeper shit keeping them up at night. And until you understand what that is... You're just another marketer with a "revenue opportunity." (By the time I learned this lesson, my son had graduated from "dada" to "dad, you're embarrassing me.") What I've learned is simple: Shut up about the money. Ask what solving this would actually MEAN to them. Then actually listen. The partnership part gets way easier when you give a shit about their success. Instead of just trying to "close a deal." I just want you to win, Marcus P.S. Next coffee date, try LISTENING for what matters to THEM before pitching what matters to you. Been shocked how many different answers I've heard. And how none of them were "I really want some random marketer to monetize my list." 😂

If you blank out on how to respond to an email or DM... But first... THANK YOU! Holy shit. That poll response yesterday? @Travis Sago and I knew we were onto something... But we didn't expect THAT level of interest. (My DMs look like a teenager's phone at prom...) But here's what's really interesting: While Travis and I were discussing how to help Ronin land their first deal... (AKA me rambling while he smiled knowingly...) He brought up something that's been bugging him: Even AFTER Ronin land the deal... There's this ONE part of the process that trips up almost everyone: The T2 process. You know... the "tapping" part. That magical moment where you're trying to have a deep, empathetic sales conversation… While your kids are using your office as a WWE ring... Your puppy's trying to eat your keyboard... And you're pretty sure that's a client crisis brewing in your other inbox. (Just me? Cool.) Look, here's what's really happening during the T2 process: You're going back and forth with leads in emails or DMs... Trying to get their truth on the table... Understanding their real pain... Finding out what else they've tried... And most importantly... Reading between the lines to catch how this is affecting their status, identity, and reputation. It's tricky shit. Because here's the truth about sales that most people miss: Real sales happen when you get on the same side of the table as your leads. When they feel heard. When they feel hugged. When they know you actually understand their situation. No cheesy sales scripts. No pushy techniques. Just real human connection. (Yes, I know how that sounds coming from a guy who just compared his DMs to prom night...) But that's when leads literally cry tears of joy. That's when they feel truly seen. That's when they're ready to follow your lead to the solution. Want proof this shit works? Check out these actual responses we got just this week:

Let me tell you what REALLY happens when you land that first KILLER deal. It's not just about the money. (Though watching those 20-50% royalty checks hit different...) That ONE deal becomes your fucking North Star. Your new standard. Four years ago… One partnership changed EVERYTHING for my family. Literally moved us from a small farming college town in Northern California... To my lifelong dream of living in paradise. (Writing this to you right now from my home in Kauai, Hawaii…) That's what ONE deal can do. And now? Every potential partnership that comes after... Has to measure up to YOU. Not the other way around. @Travis Sago spent TWO YEARS drilling this into my thick skull: Once you taste what a REAL partnership feels like.. . Where YOU'RE the one bringing the value... Where THEY know you're doing them a favor... You'll never go back to being the guy who's just "happy to be there." Look...no shame… I see Ronin out there... With all the training. All the templates. All the proof this shit works. They KNOW what they should say on coffee dates... How they should carry themselves... How to get that partner to WANT to work with you... But something shifts when the Zoom notification bell rings… And they’re face to face with Bobby BusinessOwner. The energy changes. That Ronin spirit gets... smaller. I know because I used to do the same shit. Travis pulled me aside yesterday and said something that hit different: "These Ronin have everything they need to crush it. The knowledge. The skills. The ability. Some of them just need someone to show them what being a TRUE partner looks like in action. Someone to help them unleash that Boss Ronin energy in the real world. But I don't have the bandwidth to do it myself." He's right. They’ve got the warrior spirit. The training.. Now they just need that ONE deal to prove it to themselves. That ONE deal that could change everything... Just like it did for me.