Hey guys, here's a big realization about creating genuine educational content, whether written or video: Few days ago I felt like writing a short post on LinkedIn telling the story of how I got my job at NASA. I had no expectations; I just wanted to share the story. It was a genuine post. It took off instantly. I tried thinking about why my LinkedIn post did so well, and here are some lessons: 1) Stories are the most powerful marketing tool. If your story is relatable and helps people feel moved emotionally, they will feel connected to you. I plan on starting to use more relatable stories in my marketing for my program. 2) Most people have one core desire. To trust themselves. To be able to take a leap of faith and take first steps in confidence, independent of what the outcome looks like. Intuition is your superpower. Learn how to use it. 3) The biggest psychological challenge in business is attachment to the outcome. As we spend our hard-earned money aon ads, thumbnails, video editors, we inherently have this attachment to how an video performs and how our business performs. While that is practical and important, the reason this LinkedIn post took off is that I had 0 expectations and just wanted to write something genuine. If you can figure out how to crack this "not attached to outcome" approach in business, you will scale way faster. 4) Are you having fun in your business? One of the reasons I succeeded as an engineer and researcher is because I did it for fun, not for the money or any expected results. It's what I enjoyed doing. Lately, I felt like I was not having fun in my business, and that is reflected in my slower execution, boring ads, and rigid sales video. I decided to spice things up and tried to run meme ads, and it worked. Now I am very focused on having more fun in my business. Obviously, some copywriting skills were needed, here's the post if you're curious to read it: https://www.linkedin.com/feed/update/urn:li:activity:7166593711991177216/

Quality VS quantity? In the beginning I say quantity - further down the line I say quality. But interestingly enough, I've been hammering the quantity approach again lately and it's been paying off. My channel is in good health. I've been posting purely YouTube shorts. "But shorts will not build a good relationship with your audience". False. Alex Hormozi said himself: "I love Gary Vee and realized I never actually consumed a long form piece of content from him". People today will sit down and spend 15 minutes watching 15 1-minute videos as opposed to sitting down and watching 1 15-minute video. Here's the strategy: 1. Research videos in you niche and find high performers. 2. Script out 7 videos modelling them 3. Sit down and film them all back to back until the work is done. 4. Have a GOOD editor edit them. 5. Post daily. I spend 2 days per week creating my content and even I find that to be too long. I'm in the guitar niche so I have to learn parts on guitar constantly which slows me down a lot. If I were simply speaking to the camera I could create waaaay more. Lastly, I'm no expert, but I can confidently speak on what I've done and the results it's gotten me. Hope this helps.

Hey guys, I see many people in this group make a mistake I used to make quite a lot -- and it slowed down my growth and killed my enthusiasm. It wasn't until I had a call with Ed (Film Booth), who told me I should spend ALL my time and effort improving my titles and thumbnails. Because if your titles and thumbnails aren't optimized, people won't click. And they won't get to see your fancy editing. I'd spend 7 hours editing a video that would get no clicks. Don't make this mistake. If your goal is growth, make your titles and thumbnails as good as possible -- only then should you get super fancy with the videos.

Hey guys, I've been in the group for a long time, just wanted to post this win to celebrate and inspire those starting out. I have been posting youtube videos for the last year and a half and only recently have cracked the code. Make videos you are interested in that add value to others. If you only think of views, you are lost. You have to completely let go of that and just ask yourself, "what do I wanna talk about, that also happens to add value to other people?" Once you have that figured out, make your titles and thumbnails as good as possible, and make your audio as good as possible. I found editing to be not so important as long as you are decent on camera and talk about important things that people wanna hear. Cheers!