Offline Mode ☁️ It's the event we just wrapped up for Greg Isenberg, an entrepreneur and creator that helps people get started in business and software. There's a LOT to unpack from the event. The revenue model, the promotion strategy, the experience design. We'll be making a lot of content about this one. What stood out to me though, is a word we picked up from Greg and his operator Jordan. They said the primary reason they wanted to do an IRL event was for 1 simple outcome: Affinity ⚡️ (a natural liking, attraction, or feeling of kinship with someone or something, stemming from shared qualities, interests, or origins) They sought to build affinity with their audience. Gather audience members together in a house, chat about business and growth, and help them overcome obstacles. It was a quest to build goodwill and relationships. That's it. It wasn't about money. It wasn't about status. (those are cool, don't get me wrong). It was about people. Again, the deep-dives and analysis will be coming soon. The numbers, the metrics, the KPIs. But i just wanted to share that as a preface. Talk soon!

Ethan & I just wrapped up an event for one of our clients over the weekend! We have been dumping a ton of time & energy into this one, and it was amazing to see it finally come to life 26 founders gathered in Fort Lauderdale, Florida for an experience focused on organic content, creating communities, building AI-first businesses, disney maps, and so much more It was a super inspiring room to be a part of, and we are grateful we got to help bring the event to life! A bunch of amazing humans connecting, making memories, and changing the world. A great reminder for why we do irl events Will be posting a detailed breakdown soon!

We're hosting onboarding calls for our event in 2 weeks Talking to a lot of business owners and entrepreneurs Some doing 40k/mo, 80k/mo, some even 250k/mo+ All of them paid $5,000+ to attend a 2 day workshop event They work in many different fields, industries, niches They run big teams, lean teams, operate solo or as co-founders All of them are taking time out of their busy schedule to fly to Florida, grab a hotel room, and join us Why?? I've narrowed it down to two simple reasons 1️⃣ Connection ➕ 2️⃣ Value It seems stupid simple, but it's true for pretty much every event we run People take time out of their busy lives to meet people others like them Similar stories, struggles, competencies, or radically different competencies that they can learn from These connections create value for attendees And of course, value is also created by event sessions, speakers, exercises, and experiences So the next time you are hosting an event and want people to show up... Design the event to make sure you are allowing for connections that mean something, and value that changes something (no fluff!)

Super excited to be here. Hope to make the call tomorrow!!!!

Thanks for hopping on y'all! Here's the recording for everyone that missed it @Andy Monroe dropped some insane sauce about where events are going in 2026.. right around the 24 minute mark. If you're going to watch anything, watch that 🎅 Happy Holidays and thanks for an incredible year! BIG things coming in 2026 ✌️🎆