Day 7: Content Pillars. Done!
Here are my content pillars. Feel free to borrow (steal) my format if it's helpful. I also keep this as a .txt file to upload to AI when brainstorming for content ideas. That helps to keep the suggested ideas on point for my target audience. Adam Tinkoff AI Four Content Pillars: 1. What Just Changed in AI Purpose: Filter the constant stream of AI announcements and highlight only the changes that actually affect everyday work and daily life for people aged 45-70. Goal: Answer a simple question for the viewer: "Does this change how I use AI today?" Focus only on practical impact and ignore hype, speculation, and technical details that do not matter to normal users. Examples : • Major AI feature updates • Platform changes from companies like OpenAI, Anthropic, Google, and Microsoft • New capabilities that affect how people work with AI 2. Real Problems People Hit With AI Purpose: Address the real frustrations people encounter when using AI tools. Explain what is happening and show simple ways to solve the problem. Goal: Help viewers feel less confused and more capable when AI does something unexpected. Examples: • AI forgetting conversations or context • Inconsistent answers from the same prompt • Moving work between AI tools • Losing chat history or results • Prompts not producing the expected outcome 3. AI Safety and Trust Purpose: Help viewers use AI confidently without putting their personal information, work, or identity at risk. Goal: Build practical awareness around privacy, scams, misinformation, and safe use of AI tools. Examples: • What information should never be shared with AI • How to recognize suspicious AI tools or services • Understanding where your data goes • Avoiding common AI scams or misleading claims 4. AI Results That Actually Help Purpose: Demonstrate real-world outcomes that show how AI can solve practical problems and produce useful results. Goal: Show finished results that prove the tools can create meaningful value in everyday life and work.