I have been reflecting a lot on this today and it really all comes down to this: 👑 Your legacy is what you leave behind when you (and everyone who knows you) has passed away. 🙃 Will you still have an impact on the world? or will you fade into a tombstone? As moms, it can be easy to get caught up in the day to day of running a business, raising kids, and the household grind, but we are SO much more. ⭐ We shape the next generation (and they shape the world). So, when you think about the impact you have on the world... what does that look like? 👉 Because, in most cases, that big mission is what lives on beyond you. 👇 If you could change the world in 1 big way, what would that look like?

We all know the stats on why to do e-mail marketing: ✅ 91% of users check their e-mail every day ✅ 60% of consumers prefer being contacted via e-mail ✅ 64% of businesses use e-mail as their competitive advantage ✅ for every $1 you spend in e-mail marketing, you can average getting $36 back ✅ 73% of marketers agree that e-mails are the most effective channel for reaching your audience. but why should you use one if you have a skool community? 😮Well, I just ran my entire e-mail list (of all my previous skool community members and people who had joined in the past and might have left). I pumped my welcome e-mails through ALL of them to find that 30% OF THE EMAILS GOT OPENED! For a list that opted in at any point between yesterday and a year ago, that is REALLY good! 🤑So, we can conclude that people DO check their e-mails. It also re-engaged members and got me a booked sales call. What about new members? 🤯Well, since then, we've been running the sequence upon immediately joining the group and we are boasting a 88% open rate! This is AMAZING! So, what does this mean? 👉Skool communities are awesome, but people WILL open up e-mails to learn more about what you're doing. IT's the easiest way to explain the community and communicate with them about what they can expect (and how they can work with you). Want help running e-mails to your list? 👇Comment "email" below and i'll reach out to help

One of the biggest themes I'm finding today... You have your ideal client and the outcome that they want. What stage of their journey are they at? Because every stage has its own problem... And since your solution solves a problem, you will need to align all of it. 🥰You need to understand your avatar. 😍You need to understand their stage. 🤗You need to understand their specific struggle. 😘You need to create a solution that they actually want that solves that struggle. 🤑Then build enough offers to solve every pain point of your clients journey. Happy biz building! 😉 XOXO Michelle PS Who wants me to host an IRL in Costa Rica? (because this place is sweet)

If you're new to building a business on skool, I have found that there are several steps that MUST take place in order to be successful. 1. Be comfortable and familiar with the platform (the best way to do this is to dedicate the next 30 days to getting your fire emoji). 2. Commit yourself to consistency and growth (set a 7 day challenge to improve your life and hold yourself accountable to build positive habits that help you hit your goals). 3. Build a community with the most up-to-date data that leads to conversions both into the community and within the community. 4. Get good at copywriting so you can get people to join your group and buy your stuff. 5. Get good at sales so you can sell products and services on sales calls. 6. Get in front of the RIGHT people that can help you learn everything at a fraction of the time and get it right the first time. Over the course of next week, you'll see what i've been working on for awhile to help you with each and every single step (and in a way that is accessible and affordable for the average mom that wants to build a business without sacrificing time with their families). Which one of these steps could you use the most help with?

Need help with your content to get people to join your skool group? This video has ALL of the ways that me and my clients are getting new members regularly. Which funnel are you going to start using? *NOTES* Now you've made your community. It's time to get traffic to it. The best strategy for this is to make content, but you don't want just any content. You want content that actually grabs people's attention and gets them to take action. In short, you want it to be: short, sweet, and to the point showcase you as a relatable authority figure be end result focused and benefit driven People are interested in what you can do for them, not what they have to do. Platforms that I recommend you use: Skool, FB, Youtube. Content should LOOK like content - entertaining and fun. People go to social media to feel social, connected, and inspired. People go to youtube to get as far away as boredom as possible and/or to learn something specific. Think about what your audience would look up (good ides for content and freebies). FB: content > comment > DM > freebie opt in > dm setting script > sales call > close YT: content > links to freebie > DM setting script / emails > sales call > close Skool: Discovery > community > DM setting script > sales call > close Skool: Post > community > Dm setting script> sales call > close YT videos: Packaging gets views: thumbnail, headline, video idea Intro gets them to watch video: Pain, proof, promise, plan. Pain: hook them in with identifying a pain that your audience feels. Proof: show them proof that you can fix it. Promise: promise them that if they watch this video, they'll get X end result/transformation. Plan: let them know how this video will help them get there (the plan for the video). Use curiosity gap and storytelling to keep people watching or reading to the end. Have skool group in first line of description, in pinned comment, and in bio of Youtube Channel. FB Strategy: If you have a large audience, just keep posting and add in the occasional promotion of your skool group. For every 9 entertainment posts, have a post that promotes the group.