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5d • 👾 Games
Posting Challenge: Day 3: The Story Post
This is the post that makes your audience stop seeing you as "an account that posts tips" and start seeing you as a real human they want to follow, learn from, and pay.
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Why Story Posts Work
People don't buy from experts. They buy from experts they feel like they know.
Your ideal client can find a hundred coaches with your same expertise. What she can't find is YOU. Your specific journey. Your specific failures. Your specific perspective.
Story Posts do three things at once: they humanize you, they build trust faster than any other content type, and they get shared and saved more than tips ever will.
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The Structure
Open with a specific moment. Not a theme. A scene. A time. A feeling. Drop the reader INTO the moment in the first line.
Set it up. Where you were. What was happening. What you were thinking.
The turn. What shifted in that moment.
The lesson. What this taught you. Keep it tight.
The connection. How this story relates to what your reader is going through right now.
Total length: 12-18 lines.
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Story Categories to Pick From
- The Origin Story — why you started this work
- The Failure Story — a specific time you failed (these build trust faster than success stories)
- The Client Breakthrough — a moment with a client where something shifted
- Behind The Scenes — a real moment from your day building this business
- The Realization — when you finally understood something important
- The Choice — a moment you almost gave up and didn't
Pick ONE that feels true for what's been on your mind lately.
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What Makes a Story Post Land
Specificity over generality. "I had a hard time" doesn't land. "It was 11pm on a Tuesday and I was at the kitchen table with three Stripe refund notifications" lands.
Vulnerability over polish. "I overcame the challenge" makes you sound like everyone else. "I cried in the bathroom for 20 minutes" makes you sound like a real person.
The lesson connects to your reader. A great Story Post isn't just about you. The closing should make the reader feel like the story was about them somehow.
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Example
It was 4:47am when my daughter climbed into my bed and asked why I was crying.
I'd just had a client cancel. The third one that month. Her husband told her my coaching wasn't worth the money "right now." I was three months into my business. I'd quit my job to do this.
And there was my daughter, in her dinosaur pajamas, putting her hand on my face.
"Mommy, are you sad?"
I almost said yes. I almost told her I'd messed up. I almost gave up that morning, right there in bed.
But I looked at her face and realized: she was watching how I responded to this. Not the success. The failure.
"I'm sad," I told her. "And I'm going to keep going anyway."
She nodded. Then she asked for waffles.
Six months later, my business hit consistent $5K months. The client who canceled? She came back. Twice.
If you're in the hard part right now: the people watching you matter more than the people who left.
Especially the small ones in dinosaur pajamas.
Keep going. 💛
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Today's Action
- Pick ONE story category
2. Write your specific moment as your opening line
3. Setup, turn, lesson, connection
4. Post on both Facebook and Instagram
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Drop Your Reflection in the Community
Day 3: Story Post Complete ✅
- Story category I picked:
- What was different about writing this:
- Engagement so far:
Tag me so I see it. Story Posts often produce the most surprising responses from your audience. I want to hear what showed up for you.
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Posting Challenge: Day 3: The Story Post
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