It's doing the second most important thing - it's the time wasters, the paper pushing, desk organizing, busy work that will get you nowhere. The things that you can reasonably argue is a good idea to anyone - except it isn’t the BEST return on time. Most businesses fail because they work on the wrong stuff. This is mostly because the hardest problems are ones that usually you don't know how to solve yet. So you focus on the ones you do know how to solve - rather than beginning on the unknown path. Why Second-Best Problems Are Deadly: Working on your second-best problem is reasonable. No one will blame you. But when you work on second-best problems, you get second best problem returns. (i.e. Your desk is SUPER clean but you still don't have any clients) Your real problem is you need to Find Your #1 Thing: Ask yourself: "If I could only work on ONE thing for the next 90 days that would grow my business what would it be?" Not two things. One. If you can't answer, answering that question becomes your first priority. Common #1 constraints by stage:(but by no means a guarantee these are yours) $0-$100k → You don't have an offer people want $100k-$500k → You can't generate enough leads $500k-$1M → You can't close leads well enough $1M-$3M → You can't deliver without doing everything yourself $3M-$10M → You don't have the right people in key roles $10M-30M → Your systems can't handle more volume Bottom Line: Anything that isn't your #1 constraint is stealing time from what actually moves the needle. Pick one. Go all in. Fix it. Then pick the next one. Want help identifying your actual #1 constraint? Let's chat - click HERE to schedule a call

Business works like a casino: if you keep playing the same hand long enough, the house wins. And in business? The market is the house. Competitors are the house. Random chaos is the house. They have unlimited time and resources. You don’t. That’s why when you finally get a good hand, you don’t coast—you double down. But most business owners do the opposite. Revenue’s up, the team is humming, clients are happy… so they start easing off. More vacations. More “balance.” Huge mistake. The easy seasons are when you build the moat that protects you in the hard ones. When business gets easy, that’s your sign to go harder. Here’s why: • Easy = extra capacity. Use it to build systems, hire smarter, and expand—don’t waste it on comfort. • Easy = lead time. Competitors are still fighting problems you’ve already solved. Use this window to widen the gap. • Easy = stronger cash flow. That’s the moment to invest—NOT inflate your lifestyle. Reinvest while you can afford to screw up. • Easy = temporary. Markets shift. Competitors catch up. The economy turns. Easy times are the fuel for surviving the hard ones. Think of “easy” as borrowed time. The house always gets its edge back. Your job? Change the odds while you have momentum. Look at the greats: Amazon used profitable quarters to fund AWS. Apple rode iPhone success to build their services ecosystem. They didn’t coast. They accelerated. The rules of the casino apply: When you’re winning, bet bigger. When you’re losing, protect capital. But never coast just because you’re comfortable.

You’re great at books - or getting great at books! You shouldn’t have to be great at marketing, too. Here’s the simple way to get clients without chasing them: - Create your profile on 1‑HourBookkeeper (US‑only) — takes under 5 minutes. - We send you bookkeeping leads. - You close the ones you want. That’s it. Pick a plan: - Basic — Free listing (great to test the waters) - Standard — $9.95/mo, expect ~2 leads/month - Pro — $25.99/mo, expect ~5 leads/month Founding‑member guarantee: - If you don’t receive at least the expected number of leads in your first 30 days on Standard or Pro, we comp your next month. No hoops. We take the risk so you don’t have to. Why now: - Prices go up on January 1, 2026. Lock today’s founding‑member pricing by signing up before December 31, 2025. When you move now, you keep the lower rate. Who this is for: - New and growing US bookkeepers who want a steady flow of conversations without spending hours on ads or cold outreach. Your next step (takes ~5 minutes): - Create your profile here: https://bookkeeperwanted.net/sign-up/ I built this because when I was starting out, I hated the “feast or famine” game. Getting your next client shouldn’t be a full‑time job. Let us fill your pipeline so you can do the work you love. On your side, — Melissa Founder, 1‑HourBookkeeper P.S. Nothing to lose: start on Basic for free, or try Standard/Pro with the founding‑member guarantee and keep today’s rate if you sign up before Dec 31, 2025.

(a.k.a. How to Not Get Left in the Digital Dust) Repeat after me: Your social profiles are the new business cards. Your content is your new website. Don’t get it twisted—websites still matter. But today’s buyers? They hit your social first, then your website. (Yes, Facebook counts. A lot.) If I were starting from scratch right now, I’d build one integrated ecosystem that creates, sells, and scales in one motion: ✔ Get crystal clear on WHO I want to work with ✔ Map out HOW to reach them ✔ Focus, follow through, and stop “starting over” every week Here’s why this works: ✔ Modern Credibility - People don’t search your website first—they stalk your socials. No content = no credibility. It’s the 2026 version of “here’s my business card.” ✔ Free Lead Generation - Great content brings prospects to YOU. They consume your posts → build trust → reach out. Every post becomes a billboard that works for you 24/7. ✔ Sales on Demand -Turn every question, objection, and “can you explain that again?” into a video on your feed. You stop repeating yourself, and your content becomes your sales assistant. This is the future. One ecosystem. One strategy. One machine. Not marketing over here, content over there, sales scrambling somewhere else. Welcome to the new era. Let’s DO this! ✔Join us Friday, December 5 at 4pm PST FREE Webinar: How to Not Get Left in the Digital Dust (check the Skool calendar for details) https://www.skool.com/live/36P79VdHDts

I’ve been thinking that I’d love to see some training videos made that are niche specific. For example, discussing things that are important to know about construction clients, real estate clients, cafes/restaurants, etc. and how to manage them effectively. This would be really helpful for me at least. Just wanted to throw the idea out there 😊