Hey - glad you're here. This is Google Ads eCom Lab. It's a free community for ecom operators who want to actually get good at Google Ads - not from theory, but from the system we use on 200+ live client accounts generating €200M+ in tracked sales. What this room is A Google Ads war room for D2C and dropshipping store owners. You get a full scaling course, monthly live calls, daily tactical chat, weekly templates, and a network of operators who are running the same stuff you are. 💪 ✅ The rules 1. Stay tactical. No motivation posts, no "what does everyone think of X" without a specific question. 2. No pitching. Don't promote your agency, course, SaaS, or service. Zero tolerance. 3. No generic advice. If you're answering someone, give them the actual answer - not "it depends" with nothing underneath it. 4. Confidentiality. Don't share other members' numbers, stores, or strategies outside this room. 5. Respect the room. This is an operator community - act like one. 🎯 Where to start Head to the Classroom tab. Start with module 1 ("Google Ads Masterclass for eCom Brands"). Go through the first three modules before asking questions in chat - most of the foundational stuff is covered there. If you're already advanced - jump straight to the Performance Max or ROAS troubleshooting modules and bring your specific account questions to Thursday teardowns or the monthly call. 📲 Monthly live call We run a group call every month. The date gets posted here and in the Events tab one week out. Bring your campaign, your screen-share, your question. We audit live. No pre-packaged presentations - just real accounts, real problems, real fixes. One ask If this room helps you - post your win on Saturdays. Not to flex. Because the person two steps behind you needs to see what's actually possible. That's how the room compounds. 🔥 See you in the feed, Chris

New resource for premium members! 🤯💰🔥 "How do I label my products?" is one of the most common questions in here. So I stopped answering it in the comments and built you the tool. 👇 🧠 First, some context This week we're rolling out a brand new dynamic label system across the whole agency. It reads every product on our client accounts every day and decides where it belongs: push it, hold it, or cut it. It's the most advanced performance control we've ever built. Way faster and more dynamic than any other label tools. We're rolling it out now, and it'll be live on every client by the end of this week. That system is built for an agency with a full team behind it. It's too heavy for most stores. So I built you a simpler version. Beginner friendly. Same thinking, cut down to what actually moves the needle when you're starting to scale. 🤖 What it is A Google Ads Script. You paste it in once. Then every day it: → Looks at every product in your account (last 14 days) → Gives each one of 5 labels → Writes the labels into your own Google Sheet → Merchant Center picks them up automatically It only reads your Google Ads. It never touches a campaign, a bid or a budget. You stay in control. 🏷️ The 5 labels 🔴 Waster: spent 15+ and ROAS under 1.4. Costs more than it brings in. 🏆 Champion: ROAS 2.3+ and 3+ sales. Your proven winners. 🚀 Potential: ROAS 2.3+ and 1 to 2 sales. Looks like a winner, needs more sales to prove it. 🟡 Borderline: it sells, but ROAS is under 2.3. Not profitable enough yet. 💤 Zombie: no sales and spent under 15. Not getting a real chance yet. (15 = your account currency) ⚙️ You can change everything Every number lives in the Sheet: days to look back, spend limit, ROAS targets, which campaigns count. Change a cell and the next run uses it. No code. 📦 What you get → A ZenoX Google Sheet with every product: spend, sales, ROAS, its label, and last run's label so you see what moved → A step by step guide with a screenshot for every single step → A guide on how to split your campaigns by label

New resource for premium members! Q4 is where your year gets made or lost. Most stores work that out in November. Too late. So we stopped guessing and built the season. Two full books. 👇 📊 What sits behind it - +200 of our own client accounts. Fashion and Home Decor - 7 months of real shopping data per account. August through February. The actual AW season, not a forecast. - +100 accounts in a fixed year over year cohort, so we can prove a peak repeated instead of hoping it did. - 35 categories scored. Product titles read in 8 languages. - 94% of fashion revenue and 97% of home decor revenue classified into a category. Nothing hand waved. - Every single category laid over Google search demand, month by month. 🎯 What's inside both books → The Season at a Glance: every category placed by how big it is and how long it stays hot → The Five Big Bets for the niche → The Master Timeline: what to upload, and the LAST safe day to upload it → How Long Each Trend Burns: some run 7 months, some run 1 → Season Headwinds: what kills the season, so you see it before it hits you → The Category Playbook: the actual play, category by category → What the outside world predicts, checked against what we actually sold 😳 Three things in there that will annoy you → One fashion category is 29.4% of all fashion revenue on its own. Demand index 100. Stays hot for 6 months. Most stores treat it as one line out of twenty. → Christmas Sweaters. Everyone's Q4 plan. They run for exactly 1 month and they are 0.7% of revenue. You're building a quarter around a rounding error. → In home decor, 84% of the money is lighting. Not cushions. Not wall art. Lighting. And the biggest one of all stays hot for 5 months. ⏰ Why this matters this week Proper PMax learning takes about six weeks. Google says the same thing: get ready at least six weeks before peak. It's already September. Count six weeks forward. Your Q4 upload deadline is this month. Every date in the report is the LAST safe day. Not the ideal day.