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🔒 New Premium Drop: Q2/Q3 2026 Fashion + Home Decor Product Research
The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base 👇 💰 200+ Google Ads accounts. $14M in monthly revenue. 🛒 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. 🧾 Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside 👇 📦 Top 20 products converting RIGHT NOW in each niche (May-June 2026) 📊 Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down 🔤 The exact words to put in your product titles - pulled from what's converting, not what sounds nice 📅 Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when 🌍 All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions 👇 → The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. → One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 → There's a country in this data converting at 2.5x blended ROAS that almost nobody targets → The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. 💌
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🚀 Welcome to the #1 Google Ads community for D2C and dropshipping ecom operators
Hey - glad you're here. This is Google Ads eCom Lab. It's a free community for ecom operators who want to actually get good at Google Ads - not from theory, but from the system we use on 200+ live client accounts generating €200M+ in tracked sales. What this room is A Google Ads war room for D2C and dropshipping store owners. You get a full scaling course, monthly live calls, daily tactical chat, weekly templates, and a network of operators who are running the same stuff you are. 💪 ✅ The rules 1. Stay tactical. No motivation posts, no "what does everyone think of X" without a specific question. 2. No pitching. Don't promote your agency, course, SaaS, or service. Zero tolerance. 3. No generic advice. If you're answering someone, give them the actual answer - not "it depends" with nothing underneath it. 4. Confidentiality. Don't share other members' numbers, stores, or strategies outside this room. 5. Respect the room. This is an operator community - act like one. 🎯 Where to start Head to the Classroom tab. Start with module 1 ("Google Ads Masterclass for eCom Brands"). Go through the first three modules before asking questions in chat - most of the foundational stuff is covered there. If you're already advanced - jump straight to the Performance Max or ROAS troubleshooting modules and bring your specific account questions to Thursday teardowns or the monthly call. 📲 Monthly live call We run a group call every month. The date gets posted here and in the Events tab one week out. Bring your campaign, your screen-share, your question. We audit live. No pre-packaged presentations - just real accounts, real problems, real fixes. One ask If this room helps you - post your win on Saturdays. Not to flex. Because the person two steps behind you needs to see what's actually possible. That's how the room compounds. 🔥 See you in the feed, Chris
what to do next?
Quick update and question on my main store. I’ve been running a single feed-only PMax campaign at $3,500/day spend and cruising at a 2.7 lifetime ROAS. My catalog has about 800 parent products (~21.8k SKUs in Merchant Center). I pulled data from the last 14, 30, and 60 days: - Top 20 spenders: 19 are highly profitable (the #1 spender is breaking even, so I kept it running) - Overall breakdown: 27 clear winners, 43 clear losers, 51 on watch, and 675 getting little to no spend. Up until now, I have never touched or pruned the feed. For the first time ever, I went in and drafted/paused about 25–30 parent products that had over $100 in unprofitable spend to stop the bleed. Honestly, I’m not entirely sure what my best move is next. - Did I do the right thing by cutting those parent products, or should I have handled it differently? - What should I do with the 675 products getting almost zero traffic? - I am highly profitable but don't want to tank profitability. - Given how profitable the winners are, what is the smartest next step to take this further?
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Would Love Some Honest Feedback
Hey everyone! This is my second store: https://heavysetsupply.com/ I’m planning to start running ads soon. Would really appreciate some honest feedback on whether it’s ready or if there are still things I should improve to get better sales. Thanks! 🙏
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Hey Everyone Kutsal from Germany
Hey everyone I’m Kutsal from Germany 🇩🇪 I own an online store, FenceMyDog, which is doing pretty well. I’m here to learn, collaborate, exchange ideas, and pick up new strategies to improve and scale my Google Ads even further. Looking forward to connecting with everyone!
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Google Ads eCom Lab
skool.com/google-ads-ecom
The free Google Ads community for eCom & dropshipping operators. PMAX, Google Shopping, & Co - built by ZenoX Media ($200M+ tracked sales) 🚀
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