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Boost Your Business with These 5 Marketing Strategies
From high-value email marketing to leveraging AI, these tips will supercharge your brand's growth. I’m excited to share with you five marketing strategies that are trending this year and will help you supercharge your brand. High-Value Email Marketing Email marketing is a powerful tool, and it’s all about delivering high-value content on a consistent schedule. The best part? It’s an owned channel, meaning you have complete control over it. To make your email marketing effective, focus on two things: high-value content and a consistent schedule. For example, every Friday, I send out an end-of-week Lowdown featuring audience questions, hot topics, and brand partnership opportunities. This strategy has helped me achieve a 45% open rate, much higher than the industry average of 25%. Influencer Marketing Influencer marketing is more effective than ever and is set to reach $24 billion by the end of 2024. Collaborating with influencers allows you to tap into their audience and create valuable content for your brand. To help you get started, I recommend HubSpot's free guide to influencer marketing, packed with customizable templates and insightful resources. One of my favorite tools from this guide is the creative brief template, which helps ensure your campaigns are successful by clearly communicating your expectations with influencers. Social Commerce Social commerce is booming, especially on platforms like TikTok. It allows your audience to buy products directly through social media channels. TikTok Shop, for example, enables users to purchase products seamlessly within the app. Other platforms like YouTube and Instagram also offer social commerce features, such as YouTube Shop Shelf and Instagram’s product catalog. Make sure your products are easily accessible to those who prefer shopping via social media. Social Search Did you know that Gen Z uses TikTok as a search engine more than Google? This shift means you should focus on creating search-centric content. Answer common questions and provide solutions in your content to reach your desired audience. Use tools like YouTube’s research tab, TikTok Insights, and Instagram’s Explore page to understand what your audience is searching for and tailor your content accordingly.
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New comment 4h ago
Some eBay Advice, Please
I listed 2 matching pieces of furniture yesterday as a private sale, and got a question a few hours later asking how much I wnted - despite putting a starting price on the auction. after a 2nd request I told them to make a bid & they returned with an offer 50% above the start price. What do you think their game is, & should I accept this (only) offer or let the auction run the full 10 days in the hope of getting more? T.I.A. for your help
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New comment 6h ago
This Weekends Special Deal Is . . . BetterPrompts - UPDATED.
To quote: We are almost ready to launch 5 Dollar Friday 2.0(the dot.com version) And, We are busting our humps to make sure that the orginal(dot.org version) goes out with a bang So... We need a bit more time to launch this weekends deal which will include 2️⃣ super powered Ai Tools for the lowest cost available anywhere 😎 PLUS... You'll all get the special opportunity to join a new Platinium & Diamond membership rewards program. ~Enjoy Will update as soon as I get the email
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New comment 1d ago
Sales training
I asked a few communities what they wanted help with and some people said 'sales' so I made a video showing how to effectively sell to anyone. I'd love your feedback!
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Sales training
Video training
Hey guys, was thinking about sharing some video training with the community, but didn't want to makes something that's not helpful so I thought I'd ask! 😀 What would be the most helpful training to see for you? Obviously, I'll only make training about content I have experience with. Thanks for your feedback. Mike.
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