Microsoft incorporates Sora in Bing · Zamboni Inner Circle

Microsoft incorporates Sora in Bing

MICROSOFT

🎥 Microsoft offers free Sora access on Bing

The Rundown: Microsoft just announcedBing Video Creator, integrating OpenAI’s Sora video generation model into the Bing mobile app and allowing users to create five-second outputs from text descriptions with no subscription required.

The details:

Users get 10 fast video generations and unlimited slower generations, and can earn more fast credits through Microsoft's rewards program.
The feature launches on Bing’s iOS and Android mobile apps, with desktop and Copilot Search releases coming soon.
Videos are currently limited to vertical format and 5-second clips, with up to three videos able to be created simultaneously.

Why it matters: Sora was one of the more hyped products in AI, but failed to live up to expectations and was quickly surpassed by rival models. But most generators have been stowed behind subscriptions — meaning a new user base may be exposed to a free (albeit limited) video creation option for the first time.

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