Hello my darling Vizzy D's - ! We just ticked past 200 people in this little community. And we only started dreaming into all this eleven weeks ago. Eleven weeks. I keep sitting with that number, turning it over. When I started this I thought it was about visibility 'out there'. Being seen in our communities, online, in the industry. And it still is that. But watching this group take shape week by week, I'm noticing something else happening. We're becoming more visible to each other too. There are threads of connection forming here that I don't want to lose or let sit quiet in the comments and scroll past. So this week I want to slow down and ask you something honestly, because I don't want to build this community on guesses. 🐦‍⬛ Visibility Prompt for this week: What would genuinely serve you here? What do you actually want to get out of this group and the people in it? We're all coming at this work from different angles, different stages, different corners of the industry, so I know there's no single answer. But I'm keen to understand how we support each other well as this thing keeps growing... To get the conversation started, here are some shapes this could take. Pick as many as take your fancy, add your own, tell me what's missing... 1) Themed Deep Dives - ticketed online calls where we sit with one specific topic properly, instead of skimming past it in a scroll. Things like the trend toward direct cremation, VAD, business models in death care or the inner work this job demands of us. Sessions get recorded and made available in the classroom as ticketed Masterclass recordings afterwards, so the conversation keeps earning for the people who showed up and did the work. Profits shared amongst presenters. 2) Regular free drop-in calls - maybe every 6 to 8 weeks, no agenda beyond showing up. 3) One-to-one sessions with me - ticketed audit or planning sessions where we look at where you're at and map out what's next for you. 4) More self-paced courses - websites, newsletters, that kind of practical groundwork.

One of the easiest visibility strategies I teach death workers is this: stop creating content in isolation. Start creating content around the days and topics people are already searching for, talking about, and sharing. There's lot of ways to do this - but today, we're focusing on what marketing people call "trendjacking" (hijacking a trend or global conversation). I just call it: joining the conversation that's already happening. 🐦‍⬛ THE OPPORTUNITY If the whole world is talking about grief, remembrance, palliative care or mortality, that's your invitation. We should be seen and heard in these spaces. It's an open door, we just have to show up. Not because you're chasing an algorithm. Because people are actively looking for what you offer. I've done the legwork below to map out the main global opportunities for you to add to your content/events calendar - plus some low hanging fruit for Australia, NZ, UK, Ireland, Canada and the USA. I know there's more out there. Drop your own suggestions in the comments... But first - some gentle guidance & encouragement: 🐦‍⬛ BEYOND THE FEED Everything doesn't have to live only as a social media reel or website article. These same anchor days work just as well, maybe even better, as a reason to gather people in a room. Pick one day that actually resonates with you, not all of them, just one. Then ask yourself what that could look like as a morning tea, a workshop or an info session in your own community. Dying To Know Day is a good example. Instead of just posting about it, you could host a morning tea with a few local death care workers there to chat. A funeral director, a celebrant, a doula, maybe someone from palliative care. Tea, scones, and a room where people feel safe enough to ask the questions they've been sitting on. This is where your network becomes useful in a very practical way. Reach out to other death workers you know and ask if they'd come along and contribute. Speak to your local library, most have a community room sitting empty most days and a genuine interest in hosting events that bring people in. Community centres, neighbourhood houses and even some cafes are often open to this too if you ask.

A stranger on the internet emailed me this week. Here's some of what she said. "Your feed popped up on my FB and I have been following you for a while. Then I saw your complex families content and it touched a nerve. I understood what I was sad about. And then bugger me my sister died two weeks post surgery. With your help and assistance with the words I stood at her service and explained why I was there." "One thing death does is force people back into relationships they thought had already ended... Not every eulogy needs to erase complicated parts. Not every goodbye needs to turn someone into a saint. Sometimes the healing starts the moment someone finally stops pretending that the story was simple." "I am grieving the death of hope, hope in believing that reconciliation between us might have been possible... Your words showed me this was even possible." One piece of content. One family. One eulogy that told the truth instead of the tidy version, because the resource was there when she needed it. In Visible Friday #4, we talked about ditching the word "blog" and seeing your resources for what they are. Genuinely useful things that someone, somewhere, is searching for right now, often at the worst moment of their life. This week's prompt builds on that. But the why comes first. This is what we're doing: We're not building a content calendar. We're leaving something on a path for someone to find at 11pm when their sister has just died and they don't know what to say, or what they're even allowed to feel. You hold years of sitting with families, learning what helps and what doesn't, what people need to hear and what they need permission to say out loud. That's not common knowledge. That's lived expertise, and somewhere tonight, someone is searching for exactly what you know. Your task this week: Choose 3 to 5 areas of this work you feel most passionate about right now. Not everything you've ever written about, just what's alive for you at the moment. This can and will shift.

I thought this community was mostly about marketing. Turns out I was only half right. Our first Vizzy D Virtual Cuppa Family Meeting last week cracked something open for me. Yes, The Visible Death Worker was born out of the idea that we need to be more visible to the FAMILIES who need us. But watching you show up in that room, I had a proper penny-drop moment: this is just as much about being visible to EACH OTHER. What's forming here is genuinely rare. A real-time, living cross-section of this work, from all the corners of the world where people are tending to death with care and intentionality. The patterns we're each noticing. The questions we're sitting with. The things we're slowly, quietly changing in our communities. There's so much we can unlock in each other, both to deepen our own practice and to evolve the conversations happening out there. So this week is a celebration of the wisdom in this room. This week's prompt: share what you've built. If you have an online offering, a course, a workshop, a digital resource, a practice guide, anything you've made for families or for other practitioners, share it here. Drop the link. Tell us what it is and who it's for. Let's learn from each other. Let's be generous with what we've made. Let's feed the collective compost together. And if you've found something brilliant made by someone else in this space, share that too. Accounts you love, resources that changed how you work, teachers who lit something up in you. 🐦‍⬛ OH, AND: IN OTHER NEWS - I HAVE TO TELL YOU ABOUT THIS INCREDIBLE THING THAT JUST HAPPENED - A few weeks ago, our Visible Friday #5 was the SHOOT YOUR SHOT prompt which asked us to do the scary thing. Mine was to get on the radar of Dr Sarah Kerr, aka Sacred Death Care, someone whose work I have quietly adored for years. Within MINUTES of putting that out there, one of our Vizzy D's in the USA (Hi @Karla Kerr 🐦‍⬛) popped up and said: "Oh, I just met her at a conference. Want me to do an email intro?"

🐦‍⬛ This week: shoot your shot... Not recklessly. Not in a "put it out to the universe" kind of way. Just one small, deliberate act that takes you somewhere you haven't quite been willing to go yet. A podcast you'd love to be on. A publication you want to write for. Someone whose work you genuinely admire and whose radar you'd like to be on. A collaboration idea sitting in your drafts. A workshop proposal. A DM. An email. An ask. Most of us wait. We wait until we feel ready enough, established enough, polished enough to deserve the ask. We wait for visibility to arrive before we risk being visible. But it usually works the other way around. Courage tends to show up first - and it often looks completely ordinary. Sending the email. Pressing publish. Introducing yourself to that neighbourhood centre. Starting the Death Café. Replying instead of lurking. Letting yourself be seen before you feel certain. This isn't about being louder. It's about making yourself more available to what's possible. What if once a month we made a ritual of this? Carving out space for the courage to do something for our future selves. Consciously nudging the edges of our comfort zones. Forging a path in the direction of what's actually calling us. So, your Visible Friday prompt for this week: What's one shot you could take that your future self would thank you for - even if the answer turns out to be no? 🐦‍⬛ Drop yours in the comments - let's inspire each other, swap ideas, maybe even help each other craft the ask. Mine makes me wince a little to say out loud, but I've always wanted to be on the radar of Sarah Kerr at Sacred Deathcare. So I'm going to shelve my fangirl nerves and reach out. What's yours? 🎵 And because courage can grow collectively, I’ve made us a playlist mixtape. A shared 45minute soundtrack for sending the email. Pitching the idea. Hitting publish. Taking the meeting. Backing yourself.