🐦‍⬛ Visible Friday #10: Trendjacking

One of the easiest visibility strategies I teach death workers is this: stop creating content in isolation. Start creating content around the days and topics people are already searching for, talking about, and sharing. There's lot of ways to do this - but today, we're focusing on what marketing people call "trendjacking" (hijacking a trend or global conversation). I just call it: joining the conversation that's already happening.

🐦‍⬛ THE OPPORTUNITY

If the whole world is talking about grief, remembrance, palliative care or mortality, that's your invitation. We should be seen and heard in these spaces. It's an open door, we just have to show up.

Not because you're chasing an algorithm.

Because people are actively looking for what you offer.

I've done the legwork below to map out the main global opportunities for you to add to your content/events calendar - plus some low hanging fruit for Australia, NZ, UK, Ireland, Canada and the USA. I know there's more out there. Drop your own suggestions in the comments...

But first - some gentle guidance & encouragement:

🐦‍⬛ BEYOND THE FEED

Everything doesn't have to live only as a social media reel or website article. These same anchor days work just as well, maybe even better, as a reason to gather people in a room.

Pick one day that actually resonates with you, not all of them, just one.

Then ask yourself what that could look like as a morning tea, a workshop or an info session in your own community.

Dying To Know Day is a good example. Instead of just posting about it, you could host a morning tea with a few local death care workers there to chat. A funeral director, a celebrant, a doula, maybe someone from palliative care. Tea, scones, and a room where people feel safe enough to ask the questions they've been sitting on.

This is where your network becomes useful in a very practical way. Reach out to other death workers you know and ask if they'd come along and contribute. Speak to your local library, most have a community room sitting empty most days and a genuine interest in hosting events that bring people in. Community centres, neighbourhood houses and even some cafes are often open to this too if you ask.

You don't need a big production. You need a date, a room, a few generous people, and a willingness to let the conversation be a bit awkward before it settles into something real.

🐦‍⬛ REFLECT FIRST

If you are focusing on posting online, here's some tips on how to trendjack without feeling gross:

Ask yourself:

What wisdom/insights do I have about this day
What stories have I witnessed
What questions are people asking right now - literally read the comments/threads and see whats alive in the conversation & what it evokes in you.
How can I serve rather than sell

Sometimes the most powerful post is simply:

"Today is Dying To Know Day. Here's one conversation starter you can use with your family tonight."

Or:

"It's Mother's Day. If today is painful because your mother died, this is for you."

Visibility isn't about shouting louder. It's about showing up when people are already listening.

🐦‍⬛ YOU GLOBAL CONTENT CALENDAR

Your content calendar already exists. The world has made one for you. And I've put it in a cute list for you here :)

Remember, you don't have to hit them ALL (although you can) - but have them on your radar...

🌍 Global days for all of us:

World Hospice & Palliative Care Day — second Saturday in October
International Day of Older Persons — 1 October
All Souls' Day — 2 November
Day of the Dead (Día de los Muertos) — 1 to 2 November
Children's Grief Awareness Day — third Thursday in November
World Suicide Prevention Day — 10 September
World Mental Health Day — 10 October
World Cancer Day — 4 February

🕯️ Seasonal and spiritual moments

Beautiful openings for reflective, educational or ritual content:

Winter Solstice
Summer Solstice
Equinoxes
Samhain (31 October to 1 November)
Día de los Muertos
Christmas/Festive Season and grief support content
Mother's Day and Father's Day grief posts
Valentine's Day for widowed people
New Year reflections on mortality and legacy

🇦🇺 Australia

Dying To Know Day — 8 August
National Palliative Care Week — usually May
National Carers Week — October
World Hospice & Palliative Care Day — second Saturday in October
National Advance Care Planning Week — March
National Volunteer Week — celebrates hospice and community volunteers

🇬🇧 United Kingdom

Dying Matters Awareness Week
Hospice Care Week
National Grief Awareness Week
Baby Loss Awareness Week — 9 to 15 October
Children's Grief Awareness Week
Carers Rights Day

🇺🇸 United States

National Healthcare Decisions Day — 16 April
National Grief Awareness Day — 30 August
Children's Grief Awareness Day — third Thursday in November
National Hospice and Palliative Care Month — all of November
National Funeral Director and Mortician Recognition Day — 11 March
International Survivors of Suicide Loss Day

🇨🇦 Canada

National Hospice Palliative Care Week
National Grief and Bereavement Day — third Tuesday in November
Advance Care Planning Day — 16 April
National Day of Mourning — 28 April
Children's Grief Awareness initiatives — November

🇮🇪 Ireland

National Grief Awareness Week — 26 January to 1 February
Hospice Sunflower Day - An annual fundraising and awareness campaign supporting hospice and bereavement services w/ Irish Hospice Foundation

🇳🇿 Aotearoa New Zealand

Matariki (public holiday date varies each year) - Traditionally, Matariki includes remembering those who have died since the stars last rose.
Hospice Awareness Week — Hospice NZ runs an annual awareness campaign
Children's Grief Awareness Day — third Thursday in November (shared with several other countries)

This calendar isn't homework. It's permission. Have fun with it and let's celebrate and encourage each other the way only Vizzy D's can!

Only love,

Amy 🐦‍⬛

3 comments

🐦‍⬛ Visible Friday #10: Trendjacking