Death care content can feel like shouting into the void sometimes - especially in the early days, especially on platforms that don’t always love what we talk about. So let’s make it a little less lonely… Drop your handles below - Instagram, TikTok, Facebook, wherever you’re showing up - and let’s go find each other. Follow, engage, share what moves you. This is how we build something together. 🐦‍⬛ I’ll go first: Insta - https://www.instagram.com/amyfirthministry TT - https://www.tiktok.com/@aussiedeathcarelady Facebook - www.facebook.com/amyfirthmusic The Visible Death Worker: https://www.instagram.com/visibledeathworker https://www.tiktok.com/@visibledeathworker Amy x

🐦‍⬛ Visible Friday #6: A newsletter is not optional. It’s your anchor. ⚓️ When I started my monthly newsletter over a year ago I had one very loud internal voice asking: *who on earth is gunna want to sign up for monthly emails from a funeral director?!* I poured my heart and creativity into it & sent it anyway. My subscriber list started at zero but I didn’t focus on that, I focused on the rhythm of it. It arrives every month whether I feel ready or not. It forces me to keep making things, keep noticing things, keep sharing what I’m finding across the death care space. Advocacy over advertising. It also had to feel like me, which means every issue includes a mixtape playlist cos my folks taught me you never arrive empty-handed - even when it’s an inbox. 🎶 SOCIALS v SUBSCRIBERS It’s all well & good us busting a gut building our social presence - but the hard truth is that your social following isn’t really yours. It’s borrowed real estate. The algorithm decides who sees your work, and it can change overnight. Your email list is different. Those people gave you their actual inbox. That relationship is yours. The numbers back this up. Email consistently outperforms social media for reach, engagement and conversion - most estimates put email open rates somewhere between 20-40% for niche audiences, compared to organic social reach that often sits below 5%. For a small practice built on trust and relationship, that gap matters enormously. Building an email list is one of the most practical things you can do for your visibility and your business sustainability. It doesn’t need to be a weekly marathon. It needs to be yours - consistent, generous and recognisably you. So, this week’s Visible Friday prompt: 🐦‍⬛ If you already have a newsletter - drop your sign-up link below. Let’s all subscribe and learn from each other. 🐦‍⬛ If you don’t have one yet - start small. What would you genuinely enjoy writing? What do you love receiving in your own inbox? Begin there. A list of one is still a list.

🐦‍⬛ This week: shoot your shot... Not recklessly. Not in a "put it out to the universe" kind of way. Just one small, deliberate act that takes you somewhere you haven't quite been willing to go yet. A podcast you'd love to be on. A publication you want to write for. Someone whose work you genuinely admire and whose radar you'd like to be on. A collaboration idea sitting in your drafts. A workshop proposal. A DM. An email. An ask. Most of us wait. We wait until we feel ready enough, established enough, polished enough to deserve the ask. We wait for visibility to arrive before we risk being visible. But it usually works the other way around. Courage tends to show up first - and it often looks completely ordinary. Sending the email. Pressing publish. Introducing yourself to that neighbourhood centre. Starting the Death Café. Replying instead of lurking. Letting yourself be seen before you feel certain. This isn't about being louder. It's about making yourself more available to what's possible. What if once a month we made a ritual of this? Carving out space for the courage to do something for our future selves. Consciously nudging the edges of our comfort zones. Forging a path in the direction of what's actually calling us. So, your Visible Friday prompt for this week: What's one shot you could take that your future self would thank you for - even if the answer turns out to be no? 🐦‍⬛ Drop yours in the comments - let's inspire each other, swap ideas, maybe even help each other craft the ask. Mine makes me wince a little to say out loud, but I've always wanted to be on the radar of Sarah Kerr at Sacred Deathcare. So I'm going to shelve my fangirl nerves and reach out. What's yours? 🎵 And because courage can grow collectively, I’ve made us a playlist mixtape. A shared 45minute soundtrack for sending the email. Pitching the idea. Hitting publish. Taking the meeting. Backing yourself.

🐦‍⬛ VISIBLE FRIDAY #3 IS HERE 🐦‍⬛ Team huddle time, gorgeous ones. Grab a cuppa and come hang with me for 13 minutes. This week I've recorded our Visible Friday video via YouTube so auto-captions are available for anyone who needs them. :) Inside this week's family meeting: 🐦‍⬛ A few questions answered (you've been asking good ones) 🐦‍⬛ A very special limited-time offer - just for the legends who've been here from the start. It closes end of May so now's the time to tell a mate. 🐦‍⬛ This week's Visibility Prompt - all about idea generation and what to do when you've completely run out of steam. (We've all been there. I've got you.) Go hit play. See you in the comments. x

I have a meeting to discuss collaborating with an FD chain on some social content and possibly their internal Podcast. I’d love to ask what subjects you think would make for helpful content for FDs and funeral arrangers. I don’t want to teach them to suck eggs! So far I’m thinking of: - Additional personal touches such as the bloemenband (the Dutch flowerband where mourners can add flowers around the coffin) which families might not know about / cardboard coffins which can be decorated / using favourite vehicles rather than the hearse - The most meaningful funeral I have attended and why - The benefits of collaborating with celebrants on funeral plans - if we are able to take these meetings with families then we can share all the options in advance and be impartial. - Rethinking the format of the funeral to suit the person not tradition - - Maybe a lighthearted one / funny moments from funerals I have taken ? Or not appropriate? Or maybe this is my ‘review and learn’ after every funeral - and some of my learnings are based on funny moments Anyone got any other great ideas? I would really welcome them as I did a brainstorm on this months ago and have lost the sheet of paper!