4d โข Visible Fridays
๐ฆโโฌ Visible Friday #12: Why Visibility Feels Wrong In Death Care (And Why It Isn't)
This week I'm gifting you all a snippet from the Visibility Foundations Course because what we explore in this lesson seems to be coming up a lot at the moment. I'm keen to know how and where this lands in you... it's 5 mins, watch it & tell me...
This is the video most practitioners tell me they needed years ago.
Not the practical stuff. The permission. The naming of something that has been quietly operating in the background of every decision about pricing, posting and self-promotion since they began this work.
Death care sits at the intersection of the sacred and the commercial. Historically it has belonged to community, to ritual, to religion, none of which operate on market logic. When you put a price on sitting with a dying person, or promote your grief facilitation services on social media, some part of you wonders whether something is being violated. Whether you are "cheapening" the thing you came here to do.
Sacred, to me, isn't about religion or ritual done a certain way. It's about presence. It's the moment someone lets you see them at their most undefended, when the ordinary rules of composure and privacy fall away and what's left is just the truth of what they're going through. I learned that from my grandmother long before I had language for it, and I've spent years since trying to build spaces where people can arrive at that truth without shame. That's what I mean when I say sacred. Not separate from life. Woven right through it.
That feeling is not weakness. It is not imposter syndrome. It is a structural reality of this field, and it deserves to be taken seriously rather than hustled past.
This video takes it seriously. And then it offers a reframe that I hope will stay with you long after...
Visibility in death care is not about commercialising the sacred.
It is about making the sacred accessible.
๐ฆโโฌ Visibility Prompt #12:
Which of the beliefs in this video landed most strongly for you? Which one felt most like your own?
You may even want to journal using these prompts to explore it further...
The belief I recognise most in myself is...
The reframe I want to carry forward is...
๐ฆโโฌ And whatever sacred means to you, wherever your corner of this work sits, I'll offer this reflection too:
If we examine the inner barriers as well as the outer, what do we learn about what is truly important to us, and why we keep showing up in this work?
Let me hear it -
Only love,
Amy ๐ฆโโฌ
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๐ฆโโฌ Visible Friday #12: Why Visibility Feels Wrong In Death Care (And Why It Isn't)
skool.com/visible-deathworker
Death care marketing isn't advertising - it's advocacy. Tools, guidance & support for funeral celebrants, death doulas & death care practitioners.
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