Even your AI starts telling you to slow down 🤣

Over the past several months, I’ve been shaping the identity of Lucidium. The AI space is still new, and finding the right position, and the right audience, has been a huge learning process. Last week, I spent time in a long discussion with ChatGPT and asked a simple question: - How does my brand actually come across to someone seeing it for the first time? The answer supported my own instincts and suspicions. While the branding was strong, it felt slightly out of reach. It lacked an "on-ramp", or comfort zone, for people discovering it for the first time. So I asked a second question: - How do you create an on-ramp without diluting the brand? The answer was simple but important: softer, more concrete, more relatable entry points. I had done this early on in brand building with calm offices, serene scenes, and busy professionals. Somewhere along the way though, I zoomed in too far on one layer of the brand and let it dominate. The lesson in all this? Ask your AI how your brand identity(and any content you release) feels to your audience. - Where does it invite them in? - Where does it unintentionally exclude them? - Would someone understand what to do if they encountered it in the wild? That conversation helped me rediscover my original intent and rebuild Lucidium as a layered story: - A beginning (first impressions and ads) - A middle (education and guidance) - An end (clear frameworks and mastery) The result was clarity, alignment, and a brand structure I can now build on deliberately. If you’re building something of your own, try asking AI: - How would my audience perceive this on first impression? - Where does it feel welcoming? - Where does it feel confusing or distant? - How can I make people feel like they belong here? Once you answer those questions, you'll have a solid foundation to build on. Did this process uncover something new about your brand identity, or did it confirm something you already suspected?

Have you taken a moment to consider the effect of your advertising, not just the result? Most people jump straight into tactics such as: “Make me an ad.” “Give me a strategy.” Or “Write me a hook.” But without understanding the psychology behind what you’re aiming for, AI will only give you the safest, most predictable version of your industry. It’s not wrong, just generic and forgettable. To remedy this, ask AI these questions: “Who is my audience?” “What are their pain points?” And “What do they actually need my product to do for them?” For some, it’s status. For others, convenience, practicality, or control. Everyone carries a romanticized version of their life where that thing already exists. Your product should be the step that gets them closer to it — the thing that shifts how they feel. This is a part of something called “value proposition”: A highlight of the value your product/service brings, and why potential customers should choose you over your competitors. When you understand that, you actually start speaking to people instead of at them. And that’s when they finally pay attention. ——— Do you practice value proposition when brainstorming with AI? Have you found that it improves your conversion rates?